Edward Gary Heller

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 01/1991 → 06/2020
  National Tax Service Inc.
  White Plains, NY
• 05/1999 → 09/2025
  Avantax Investment Services, Inc.
  White Plains, NY
• 12/1999 → 09/2025
  Avantax Advisory Services
  White Plains, NY
• 06/2018 → Present
  N/A - Fixed Insurance Sales
  White Plains, NY
• 08/2018 → 12/2021
  Real Estate Rental
  Charleston, SC
• 09/2025 → Present
  Cetera Wealth Services, Llc
  White Plains, NY
• 09/2025 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL
• 01/1990 → Present
  Heller & Filippone Llp
  White Plains, NY

Previous Registrations

• 2021-08-19 → 2025-09-05
  Avantax Advisory Services
  Dallas, TX
  White Plains, NY

Other Businesses

1) HF FINANCIAL GROUP LLC~235 Main St.~White Plains~NY~10601~Accounting/Bookkeeping (No Tax Preparation)~Partner/General Partner~7/1/2014~10hrs~0hrs~1during trading,Mortgage related. 2) HF Financial Group, LLC~235 Main Street, Suite 440~White Plains~NY~10601~DBA~Partner/General Partner~6/20/2014~10hrs~10hrs~mortgage consulting, insurance planning. 3) NAME OF OTHER BUSINESS: HELLER & FILIPPONE LLP; INVESTMENT RELATED: NO; ADDRESS: SAME AS REGISTERED LOCATION ; NATURE OF BUSINESS: ACCOUNTING SERVICES; START DATE: 01/1990; POSITION/TITLE/RELATIONSHIP: MEMBER; APX NUMBER OF HOURS PER WEEK: 40; APX NUMBER OF HOURS DURING TRADING HOURS: 32.5; BRIEF DESCRIPTION OF DUTIES: MANAGING PARTNER, CPA SERVICES; 4) N/A - Fixed Insurance sales~235 Main Street, Ste 440~White Plains~NY~10601~Insurance Agent~Agent~6/19/2018~1hrs~1hrs~Referral clients when appropriate for insurance only.

Exams

• S63 Uniform Securities Agent State Law Examination
  1999-08-20

Other Names

• Edward G Heller