Rocky Wayne Goodman

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 11/2019 → Present
  Garland & Greenwood Cpas And Advisors, Pllc
  Little Rock, AR
• 01/2022 → 03/2025
  Garland And Greenwood Wealth Advisors Llc
  Roland, AR
• 09/2011 → Present
  Rocky Goodman, Cpa Pa
  Little Rock, AR
• 12/2011 → Present
  Mcilroy.KEen.GOodman, Llp
  Little Rock, AR
• 01/2025 → Present
  Landmark Financial Llc
  Fort Smith, AR
• 01/2025 → Present
  Landmark Cpas
  Little Rock, AR
• 03/2025 → 09/2025
  Avantax Advisory Services
  Little Rock, AR
• 09/2025 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL

Previous Registrations

• 2025-03-24 → 2025-09-05
  Avantax Advisory Services
  Little Rock, AR
  Fort Smith, AR
  Dallas, TX
• 2022-09-09 → 2025-03-03
  Garland And Greenwood Wealth Advisors Llc
  Roland, AR

Other Businesses

1) Heights Neighborhood Association; Secretary/Board Member; neighborhood association which helps promote the neighborhood; No; 1; 0; 01/01/2018; PO Box 7228 Little Rock AR 72217; board member: secretary - keep minutes during meetings. 2) Goodhart Properties, LLC; Partner; owned single family unit rental house in college town.  Rented it to college students for three years and now are turning the house into a second residence for myself.; Yes; 1; 0; 04/30/2021; 5405 Sherwood Road Little Rock AR 72207; Collected rent and paid utilities and other bills.  We routinely made repairs and updates to the property. 3) Hayes Street Properties, LLC; Partner; owner of commercial real estate building that was rented to our public accounting firm.; Yes; 1; 0; 05/08/2020; 5405 Sherwood Road Little Rock AR 72207; Collected rent, paid utilities and other bills, and routinely made repairs and updates. 4) Goodjack 12 Properties, LLC; Partner; Partner in the LLC that owned the real estate that owned our public accounting firm operated from in Little Rock, AR.; Yes; 1; 0; 05/05/2020; 5405 Sherwood Road Little Rock AR 72207; Collect rent, pay utilities, and other tenant costs and improvements and updates. 5) Landmark CPAs; CPA Member; Public accounting firm; No; 160; 130; 01/01/2025; 200 W Capitol Ave. Little Rock AR 72201; Provide accounting services to the public as well as assist in managing the business. 6) Rocky Goodman, CPA PA; President; Professional Association for me as a CPA which was the partner in our former CPA firm McIrloy.Keen.Goodman, which is a partner in our former CPA firm Garland & Greenwood CPAs and Advisors.; No; 1; 0; 09/07/2011; 200 W Capitol Ave. Little Rock AR 72201; Provide leadership to the public accounting firm Garland & Greenwood CPAs and Advisors. 7) Garland & Greenwood CPAs and Advisors, PLLC; Partner; This is a public accounting firm which provided accounting services to the public.  ; No; 1; 0; 11/28/2019; 5405 Sherwood Rd Little Rock AR 72207; My duties were as the co-managing partner of the firm was to lead the public accounting firm and provide accounting services to the public. 8) McIlroy.Keen.Goodman, LLP; General Partner; Partner in Garland & Greenwood CPAs and Advisors and provides management to the CPA firm.; No; 1; 0; 12/14/2011; 5405 Sherwood Road Little Rock AR 72207; My professional association (Rocky Goodman CPA PA) is a partner in this organization, which is a partner in Garland & Greenwood CPAs and Advisors.  I provide management and CPA services. 9) Landmark Financial LLC; member; Wealth management firm that offers customized solutions for clients.  Including both individual and employer accounts.  Manage individual retirement and brokerage accounts, provide investment advice.; Yes; 1; 0; 01/01/2025; 3101 South 70th Street Fort Smith AR 72903; refer new clients to the firm. Assist current clients with tax strategies. Provide additional services deemed necessary 10) Alabama Society of CPAs; member of peer review committee; the peer review committee oversees the administering of peer reviews of CPA firms in Alabama, Arkansas, and Mississippi; No; 1; 0; 01/01/2013; 1041 Longfield Ct Montgomery AL 36117; I serve as a committee member to review and approve submitted peer reviews of CPA firms. 11) Arkansas Society of CPAs; Immediate Past President; The state society which is the organization for CPAs in the state of Arkansas to receive help and education.; No; 1; 0; 01/01/2008; 11300 Executive Center Drive Little Rock AR 72211; i served on the board of directors and was just recently the President.  My term ended and now i am wrapping up as the immediate past president.

Exams

• S65 Uniform Investment Adviser Law Examination
  2022-09-09