Sarah Anne Frieberg

Current Employers

Employment History

• 05/2016 → Present
  Principal Securities, Inc.
  Des Moines, IA
• 04/2018 → 02/2026
  Madden Wealth Management, Llc
  Des Moines, IA
• 01/2017 → Present
  Principal Life Insurance Company
  Des Moines, IA
• 04/2019 → 01/2025
  Smith Frieberg Financial
  Des Moines, IA
• 06/2014 → 01/2017
  Principal Life Insurance
  Des Moines, IA
• 01/2025 → Present
  Frieberg Financial
  West Des Moines, IA
• 01/2026 → Present
  Frieberg Health
  West Des Moines, IA

Other Businesses

**S&L Holdings LLC; Investment Related; Des Moines, IA; Co-Owner; LLC to buy real estate & remodel to sell, buy land to develop and sell; Start Date: 02/01/2021; 5 hrs per month; 0 during trading hours. **FRIEBERG FINANCIAL (DBA) POSITION: Financial Advisor + CEO/Owner NATURE: DI/A&H Insurance Fee-based Financial Planning Financial Strategies/Needs Analysis Group/Health Insurance Life Insurance/Annuities Mutual Funds/Securities/ VA / VL Seminars/Educational Workshops INVESTMENT RELATED: Yes NUMBER OF HOURS: 150 SECURITIES TRADING HOURS: 25 START DATE: 01/06/2025 ADDRESS: 6701 Westown Parkway Suite 200, West Des Moines IA 50266, United States DESCRIPTION: Replacement of Smith + Frieberg Financial. The same advisory activities just as a standalone firm. **EMPLOYEE FINANCIAL CENTER POSITION: Consultant NATURE: Consulting INVESTMENT RELATED: No NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 0 START DATE: 07/31/2025 ADDRESS: 910 Briar Ridge, West Des Moines IA 50265, United States DESCRIPTION: Title: Consultant. Role & Responsibilities: I serve as a consultant for Employee Financial Center, a company owned by my spouse. My responsibilities include creating educational and planning-related content and providing input from an advisor's perspective to support the development of financial tools and services. Products and Services: No insurance or securities products are sold through this business. This role does not involve client solicitation, sales, or advice. Customers Served: Internal business partners only. No external clients are advised or served. **INSURANCE POSITION: CEO / Owner NATURE: Group/Health Insurance INVESTMENT RELATED: No NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 0 START DATE: 01/16/2026 ADDRESS: 6701 Westown Parkway Suite 200, West Des Moines IA 50266, United States DESCRIPTION: Individual and group health insurance, Medicare supplements and advantage plans, group benefits, Fixed Insurance - Life, Annuities, DI, LTC. **FRIEBERG WEALTH LLC POSITION: Owner NATURE: Owner/Partner/of LLC/S-Corp/REIT INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 0 START DATE: 02/01/2026 ADDRESS: 910 Briar Ridge, West Des Moines IA 50265, United States DESCRIPTION: Frieberg Wealth LLC was created per legal counsel advice and CPA for tax purposes. **FRIEBERG FINANCIAL INC. POSITION: Owner NATURE: Owner/Partner/of LLC/S-Corp/REIT INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 0 START DATE: 02/02/2026 ADDRESS: 910 Briar Ridge, West Des Moines IA 50265, United States DESCRIPTION: Frieberg Financial Inc. functions as a holding company for its wholly owned subsidiaries. Structured for Liability Protection and tax planning per advice from legal counsel and CPA. Sarah owns 100% of Frieberg Financial Inc. **FRIEBERG HEALTH LLC POSITION: Owner NATURE: Owner/Partner/of LLC/S-Corp/REIT INVESTMENT RELATED: No NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 0 START DATE: 01/26/2026 ADDRESS: 910 Briar Ridge, West Des Moines IA 50265, United States DESCRIPTION: Frieberg Health LLC is legal entity for Health Insurance and Group benefits company. No securities transactions will take place under Frieberg Health LLC.

Exams

• S66 Uniform Combined State Law Examination
  2016-12-20

Other Names

• Sarah Madden