Ryan Steffen

Employer firm

Principal Advised Services CRD 297324

$1.42B regulatory AUM 16,537 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 08/2019 → 05/2021
  Ryan Steffen - - Sole Proprieter
  West Des Moines, IA
• 12/2014 → 01/2019
  Wells Fargo Advisors
  Des Moines, IA
• 02/2019 → Present
  Principal Life Insurance Company
  Des Moines, IA
• 06/2021 → Present
  Principal Securities Inc
  Des Moines, IA
• 11/2023 → Present
  Principal Advised Services
  Des Moines, IA

Other Businesses

***RSFAMILY POSITION: Owner/Operator NATURE: Sole Proprietor INVESTMENT RELATED: No NUMBER OF HOURS: 15 SECURITIES TRADING HOURS: 0 START DATE: 08/01/2019 ADDRESS: 1126 22nd st, West Des Moines IA 50265, United States DESCRIPTION: I am the owner/operator of an e-commerce business which I sell items through Amazon. I am ending this business shortly, but still need to disclose it due to it still being in existence at this time. So in the end it's just an online retail business. ***PRINCIPAL ADVISED SERVICES POSITION: Retirement Consultant NATURE: RIA or IAR outside of PSI INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 09/23/2024 ADDRESS: 711 High St, Des Moines IA 50392, United States DESCRIPTION: As a Principal Advised Services IAR, I offer one-on-one investment advice to Principal retirement plan participants when eligible for a distribution at benefit event. The investment advice is a recommendation as to which of the retirement plan participant's four distribution options is in their best interest. ***PRINCIPAL BANK POSITION: AVP - Advice, Education & Sales NATURE: Bank/Credit Union/Financial Institution Arrangement INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 05/01/2021 ADDRESS: 711 High St, Des Moines IA 50392, United States DESCRIPTION: Principal role includes accountability for sales of bank deposit products.

Exams

• S66 Uniform Combined State Law Examination
  2023-12-20
• S63 Uniform Securities Agent State Law Examination
  2021-07-26

Other Names

• Ryan Lee Steffen