William J Colon

Employer firm

LPl Financial LLC CRD 6413

$819B regulatory AUM 209,600 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Educational seminars
• CONSULTING AND OTHER NON-DISCRETIONARY ADVISORY SERVICES

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 07/2014 → 12/2019
  Nylife Securities Llc
  Scranton, PA
• 01/2013 → 12/2019
  New York Life Insurance
  Scranton, PA
• 01/2020 → 02/2020
  Guardian Life Insurance Company
  Blue Bell, PA
• 01/2020 → 02/2020
  Park Avenue Securities
  Blue Bell, PA
• 02/2020 → 11/2021
  Guardian Life Insurance Company
  Scranton, PA
• 02/2020 → 11/2021
  Park Avenue Securities
  Scranton, PA
• 11/2021 → 12/2021
  Guaardian Life Insurance Company
  Allentown, PA
• 11/2021 → 12/2021
  Park Avenue Securities
  Allentown, PA
• 12/2021 → Present
  Lpl Financial, Llc
  Scranton, PA

Other Businesses

1. 12/16/2021 - LUNA FINANCIAL SERVICES/ DBA FOR LPL BUSINESS (ENTITY FOR LPL BUSINESS)/ INVESTMENT RELATED/ SCRANTON, PA/ Start Date:04-01-2020 / 0 Hrs/Mth - 0 Hrs During Trading. 2. 03/21/2022 - LUNA Financial Services LLC - Investment Related - At Reported Business Location(s) - Non-Variable Insurance - Broker/Agent - Start Date - 03/18/2022 - 5 Hours Per Month/5 Hours During Securities Trading. 3. 05/13/2022 - No Business Name - Investment Related - At Reported Business Location(s) - Non-Variable Insurance - Broker/Agent - Started 01/14/2022 - 5 Hours Per Month During Securities Trading. 4. 5/13/2022 - LUNA Financial Services LLC - Investment Related - At Reported Business Location(s) - Non-Variable Insurance - Broker/Agent - Started 01/14/2022 - 5 Hours Per Month During Securities Trading. 5) 08/21/2025 - LUNA Travel & Rentals - Not Investment Related - Other - Recreational rental business - Home Based - Start Date:08/05/2025 - 5 Hrs/Mth - 2 Hrs During Trading.

Exams

• S66 Uniform Combined State Law Examination
  2022-08-25
• S63 Uniform Securities Agent State Law Examination
  2014-09-16

Other Names

• William Johnnathan Colon