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Current Employers
Cetera Investment Advisers Llc

1450 American Lane 6Th Floor, Suite 650, Schaumburg, IL 60173-2096 • United States

Current Registrations

AuthorityCategoryStatusDate
NY RA APPROVED 2025-09-05
  • NY RA
    APPROVED
    Since 2025-09-05

Branch Locations

5920 Main Street, Williamsville, NY 14221 • United States

Disclosures

No disclosure categories reported as “Yes” on this SEC record.

  • Regulatory action No
  • Criminal No
  • Bankruptcy No
  • Civil judicial No
  • Bond No
  • Judgment / lien No
  • Investigation No
  • Customer complaint No
  • Termination No
Employment History
OrganizationCityStateFromTo
The Heims Co., Inc. Clarence Center NY 12/2006 Present
United Planners' Financial Services Of America A Limited Partner Williamsville NY 08/2011 11/2018
Lincoln Sparrow Advisors, Llc Williamsville NY 03/2013 Present
Pro Medicus Wealth Management, Llc Williamsville NY 06/2009 07/2018
Sagepoint Financial, Inc. Williamsville NY 11/2018 09/2023
Osaic Wealth, Inc. Williamsville NY 09/2023 10/2023
Avantax Investment Services Inc. Williamsville NY 10/2023 09/2025
Avantax Advisory Services Williamsville NY 10/2023 09/2025
Avantax Insurance Agency, Llc Williamsville NY 10/2023 09/2025
Lincoln Sparrow Advisors, Llc Williamsville NY 05/2013 10/2023
Bearingstone Wealth, Inc. Williamsville NY 12/2024 Present
Cetera Wealth Services, Llc Williamsville NY 09/2025 Present
Cetera Investment Advisers Llc Schaumburg IL 09/2025 Present
  • 12/2006 → Present
    The Heims Co., Inc.
    Clarence Center, NY
  • 08/2011 → 11/2018
    United Planners' Financial Services Of America A Limited Partner
    Williamsville, NY
  • 03/2013 → Present
    Lincoln Sparrow Advisors, Llc
    Williamsville, NY
  • 06/2009 → 07/2018
    Pro Medicus Wealth Management, Llc
    Williamsville, NY
  • 11/2018 → 09/2023
    Sagepoint Financial, Inc.
    Williamsville, NY
  • 09/2023 → 10/2023
    Osaic Wealth, Inc.
    Williamsville, NY
  • 10/2023 → 09/2025
    Avantax Investment Services Inc.
    Williamsville, NY
  • 10/2023 → 09/2025
    Avantax Advisory Services
    Williamsville, NY
  • 10/2023 → 09/2025
    Avantax Insurance Agency, Llc
    Williamsville, NY
  • 05/2013 → 10/2023
    Lincoln Sparrow Advisors, Llc
    Williamsville, NY
  • 12/2024 → Present
    Bearingstone Wealth, Inc.
    Williamsville, NY
  • 09/2025 → Present
    Cetera Wealth Services, Llc
    Williamsville, NY
  • 09/2025 → Present
    Schaumburg, IL
Previous Registrations
  • 2023-10-30 → 2025-09-05
    Avantax Advisory Services
    Williamsville, NY
    Dallas, TX
Other Businesses

1) CLARENCE GIRLS SOFTBALL LEAGUE POS: President and Commissioner NATURE: I run a Not For Profit Girls Softball League The Objective of the Clarence Girls Softball League is to introduce, establish, teach, and promote youth softball to girls, in an environment that encourages self-confidence and self-worth; leading to an active, constructive lifestyle.? INV RELATED: No # OF HRS: 2 SECURITIES TRADING HRS: 0 START: 09/01/2021 ADDR: 5635 Goodrich Road, Clarence NY DESC: Oversee Board Meetings Source Board Candidates Oversee the Executive Board Oversee Capital Projects 2) THE HEIMS CO., INC. POS: Chief Executive Officer NATURE: I use this entity to pass through income to pay business expenses. INV RELATED: No # OF HRS: 4 SECURITIES TRADING HRS: 4 START: 12/08/2006 ADDR: 9223 Beech Meadow Court, Clarence Center NY DESC: I manage payroll, pay bills and manage the Corporate taxes. 3) PRO MEDICUS WEALTH MANAGEMENT, LLC POS: Member NATURE: No longer active for any purpose INV RELATED: No # OF HRS: 0 SECURITIES TRADING HRS: 0 START: 06/24/2009 ADDR: 5920 Main Street, Suite 200, Williamsville NY DESC: None 5) LINCOLN SPARROW ADVISORS, LLC POS: Sole Proprietor NATURE: Used as a DBA for marketing of Financial services, including insurance, financial planning, fee based asset management and Broker Dealer product sales. INV RELATED: Yes # OF HRS: 100 SECURITIES TRADING HRS: 100 START: 03/11/2013 ADDR: 5920 Main Street, Suite 200, Williamsville NY DESC: Manage the website, marketing material and any marketing and advertising, review investment performance with clients, meet with clients. 6) LINCOLN SPARROW ADVISORS, LLC POS: Proprietor NATURE: Independent SEC Registered RIA We will be dissolving this RIA once affiliated with Avantax. INV RELATED: Yes # OF HRS: 1 SECURITIES TRADING HRS: 0 START: 05/21/2013 ADDR: 5920 Main Street, Suite 200, Williamsville NY DESC: CCO and CIO of Independent RIA We will be dissolving this RIA once affiliated with Avantax. 7) ESTATE EXECUTOR POS: Executor NATURE: I am the Executor of an Estate for a close friend who passed away. I am working closely with the Attorneys and Accountants for the Estate to follow the Will. INV RELATED: No # OF HRS: 2 SECURITIES TRADING HRS: 0 START: 01/26/2023 ADDR: 5920 Main Street, Williamsville NY DESC: I am responsible to report all assets to the Attorneys, move assets from the individuals name to the name of the Estate, coordinate with the Accountants to make sure all tax returns are filed and taxes paid and follow Attorneys instruction on the proper distribution of assets. 8) LINCOLN SPARROW ADVISORS, LLC POS: Sole Proprietor NATURE: Used as a DBA for marketing of Financial services, including insurance, financial planning, fee based asset management and Broker Dealer product sales. INV RELATED: Yes # OF HRS: 100 SECURITIES TRADING HRS: 100 START: 03/11/2013 ADDR: 5920 Main Street, Williamsville NY DESC: Manage the website, marketing material and any marketing and advertising, review investment performance with clients, meet with clients?. 9) BEARINGSTONE WEALTH, INC. POS: Founding Partner - Financial Advisor NATURE: Used as a DBA for marketing of Financial services, including insurance, financial planning, fee based asset management and Broker Dealer product sales. INV RELATED: No # OF HRS: 100 SECURITIES TRADING HRS: 100 START: 12/31/2024 ADDR: 5920 Main Street, Williamsville NY DESC: Manage the website, marketing material and any marketing and advertising, review investment performance with clients, meet with clients.

Exams
CodeExamDate
S65 Uniform Investment Adviser Law Examination 2023-10-09
S66 Uniform Combined State Law Examination 2003-09-04
  • S65 Uniform Investment Adviser Law Examination
    2023-10-09
  • S66 Uniform Combined State Law Examination
    2003-09-04
Other Names
  • Joshua B Heims
  • Joshua Heims
  • Josh Heims

View on SEC IAPD

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