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711 High Street, Des Moines, IA 50392 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| TX | RA | APPROVED_RES | 2021-06-17 |
| WI | RA | APPROVED | 2012-08-29 |
Branch Locations
10361 W Innovation Dr Ste 300, Wauwatosa, WI 53226 • United States
1 disclosure category reported Yes on this SEC record. Read each Yes below, then review the firm’s Form ADV Item 11 guide for how disclosure questions work.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Principal Life Insurance Company | Menomonee Falls | WI | 08/2002 | Present |
| Principal Securities | Wauwatosa | WI | 03/2016 | Present |
**OUTSIDE INSURANCE. 01/16/20143 P&C INSURANCE AND MEDICARE SUPPLEMENT INSURANCE. **BAD PARTNERS, LLC, ONE OF THREE MANAGING MEMBERS OF THE LLC. BAD PARTNERS, LLC IS REPLACING BRIDGE VEBA WHICH WAS THE MARKETING ENTITY USED TO SELL ONE VEBA PLAN. NO MARKETING FOR SALES OF FUTURE VEBA PLANS IS OCCURRING, 11/21/14. **Childrens Hospital of Wisconsin Foundation; board member; 12/15/15. **Fixed Insurance; Investment Related; Wauwatosa, WI; Agent; Sell Fixed life, Accident and Health, DI; Start Date: 07/15/2019; 40 hrs per month; 40 during trading hours. **THE PHOENIX BUSINESS COLLECTIVE POSITION: CEO NATURE: Supplier and Fulfillment audit INVESTMENT RELATED: No NUMBER OF HOURS: 80 SECURITIES TRADING HOURS: 50 START DATE: 05/02/2025 ADDRESS: N83W31141 Kilbourne Rd., Hartland WI 53029, United States DESCRIPTION: The Phoenix Business Collective is a company that assists its members by leveraging their collective buying power to create efficiencies, increase value and identify exclusive opportunities and strategic advantages. Members of the collective, by working together, are able to create efficiencies, negotiate better terms and deliver access to premium services and resources to drive business growth. **INSURANCE POSITION: Fixed Insurance NATURE: null INVESTMENT RELATED: Yes NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 5 START DATE: 11/06/2025 ADDRESS: 10361 Innovation Dr., Wauwatosa WI 53029, United States DESCRIPTION: Selling Group Benefits and LTC through various vendors. **YPO INC. POSITION: Mid-Americas YPO network chair NATURE: Board Member/Officer/Director of an Organization INVESTMENT RELATED: No NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 5 START DATE: 11/06/2025 ADDRESS: N83W31141 Kilbourne Rd., Hartland WI 53029, United States DESCRIPTION: Various roles to help the region grow membership and understanding for the YPO members in the region. **FIREBORN ADVISORY PARTNERS, LLC POSITION: Owner NATURE: Insurance, P&C, Advisor products, Health, Securities, Group, DI, 401k, NQ INVESTMENT RELATED: Yes NUMBER OF HOURS: 140 SECURITIES TRADING HOURS: 120 START DATE: 06/11/2026 ADDRESS: N83W31141 Kilbourne Rd, Hartland WI 53029, United States DESCRIPTION: Current ownership is not set yet, but it is intended to be each of the reps that are listed above. we will form as an LLC, and at the point of approve we can provide cap table information. **FIREBORN SHARED SERVICES, LLC POSITION: Fireborn Shared Services, LLC NATURE: Shared services company for ease of payroll of staff INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 2 START DATE: 06/11/2026 ADDRESS: N83W31141 Kilbourne Rd, Hartland WI 53029, United States DESCRIPTION: Shared services for ease of employment for staff. Accounting and HR for Fireborn Advisory Partners **ENTREPRENEURSHIP ORGANIZATION POSITION: EO Board member NATURE: Board Member/Officer/Director of an Organization INVESTMENT RELATED: No NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 3 START DATE: 06/11/2026 ADDRESS: N83W31141 Kilbourne Rd, Hartland WI 53029, United States DESCRIPTION: Strategic guidance, and membership experience assistance.
| Code | Exam | Date |
|---|---|---|
| S66 | Uniform Combined State Law Examination | 2012-08-27 |
| S63 | Uniform Securities Agent State Law Examination | 2002-12-27 |
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