Daren James Powers

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 06/1984 → 12/2018
  Powers Lwm, Inc
  New Richmond, WI
• 10/1991 → Present
  Daren J. Powers, Cpa
  New Richmond, WI
• 07/1996 → 09/2025
  Avantax Investment Services, Inc.
  New Richmond, WI
• 10/1998 → 09/2025
  Avantax Advisory Services
  New Richmond, WI
• 11/2013 → 09/2025
  Avantax Insurance Agency, Llc
  New Richmond, WI
• 06/2016 → 07/2019
  University Of Wisconsin River Falls
  River Falls, WI
• 08/2024 → Present
  Rychley Financial
  Forest Lake, MN
• 08/2024 → Present
  Shafer Financial Services
  Baldwin, WI
• 09/2025 → Present
  Cetera Wealth Services, Llc
  New Richmond, WI
• 09/2025 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL

Previous Registrations

• 1998-09-22 → 2025-09-05
  Avantax Advisory Services
  New Richmond, WI

Other Businesses

1) DT Powers Properties LLC 246 Tierney Drive New Richmond WI 54017 Rental Property Owner/Management Partner/General Partner 9/9/2006 0hrs~0hrs Collecting Rent 2) DBA POWERS FINANCIAL GROUP POSITION: Sole Proprietor/Owner NATURE: DBA Powers Financial Group is the business name for my investment business with Avantax INVESTMENT RELATED: Yes NUMBER OF HOURS: 120 SECURITIES TRADING HOURS: 120 START DATE: 04/01/2019 ADDRESS: 246 Tierney Dr, PO Box 49, New Richmond WI 54017, United States DESCRIPTION: Sole proprietor, owner, licensed producer with Avantax 3) DAREN J. POWERS, CPA S.C POSITION: President NATURE: Tax Preparation/Accounting INVESTMENT RELATED: No NUMBER OF HOURS: 130 SECURITIES TRADING HOURS: 130 START DATE: 12/01/1991 ADDRESS: 246 Tierney Drive, New Richmond WI 54017, United States DESCRIPTION: Tax Preparation and General Accounting 4) CATCH JOURNAL LLC POSITION: LLC member NATURE: The company will design an app for phones that will allow fisherman to record catch data similar to a manual journal noting all the weather data at the moment of catching a fish. INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 03/04/2021 ADDRESS: 1450 166th Ave, New Richmond WI 54017, United States DESCRIPTION: I have no duties or responsibilities in the LLC other than helping prepare the annual partnership tax returns. I am mainly an investor the development of the software application. 5) TAX-SMART ADVISORY GROUP LLC POSITION: LLC member/manager NATURE: Tax-Smart Advisory Group LLC is a shared services company for financial advisors. INVESTMENT RELATED: No NUMBER OF HOURS: 4 SECURITIES TRADING HOURS: 4 START DATE: 02/09/2023 ADDRESS: 246 Tierney Drive, New Richmond WI 54017, United States DESCRIPTION: Deal with day to day operations for assisting financial advisors and to provide services that facilitate maintenance and growth of investment and advisory business. 6)Rychley Financial; No position; Rychley Financial is owned by 100% by Marty Rychley.  Marty is a 25% member of Tax-Smart Advisory Group LLC or TSAG for short.  I am also a 25% member of TSAG. I do not own nor exercise any control over Rychley Financial.  Rychley Financial provides investment products and financial planning thru Avantax.; NIR; 0; 08/21/2024; 25 North Lake Street Forest Lake MN 55025; I have no ownership or control of Rychley Financial nor do I have any duties or responsibilities with Rychley Financial. 7)Shafer Financial Services; None; Shafer Financial Services is owned by Marsha Shafer. Marsha is a 25% owner of Tax-Smart Advisory Group LLC or TSAG for short. I am also a 25% member of TSAG. I do not own nor exercise any control over Shafer Financial Services.  Shafer Financial provides investment products and financial planning thru Avantax.?; NIR; 0; 08/21/2024; 550 10th Avenue Baldwin WI 54002; I have no ownership or control over Shafer Financial Services nor do I have any duties or responsibilities with Shafer Financial Services.

Exams

• S65 Uniform Investment Adviser Law Examination
  1998-06-19
• S63 Uniform Securities Agent State Law Examination
  1997-12-30

Designations

• Personal Financial Specialist

Other Names

• Daren James Powers