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Current Employers
Cetera Investment Advisers Llc

1450 American Lane 6Th Floor, Suite 650, Schaumburg, IL 60173-2096 • United States

Current Registrations

AuthorityCategoryStatusDate
TX RA APPROVED_RES 2025-09-05
WI RA APPROVED 2025-09-05
  • TX RA
    APPROVED_RES
    Since 2025-09-05
  • WI RA
    APPROVED
    Since 2025-09-05

Branch Locations

246 Tierney Drive, New Richmond, WI 54017 • United States

Disclosures

No disclosure categories reported as “Yes” on this SEC record.

  • Regulatory action No
  • Criminal No
  • Bankruptcy No
  • Civil judicial No
  • Bond No
  • Judgment / lien No
  • Investigation No
  • Customer complaint No
  • Termination No
Employment History
OrganizationCityStateFromTo
Powers Lwm, Inc New Richmond WI 06/1984 12/2018
Daren J. Powers, Cpa New Richmond WI 10/1991 Present
Avantax Investment Services, Inc. New Richmond WI 07/1996 09/2025
Avantax Advisory Services New Richmond WI 10/1998 09/2025
Avantax Insurance Agency, Llc New Richmond WI 11/2013 09/2025
University Of Wisconsin River Falls River Falls WI 06/2016 07/2019
Rychley Financial Forest Lake MN 08/2024 Present
Shafer Financial Services Baldwin WI 08/2024 Present
Cetera Wealth Services, Llc New Richmond WI 09/2025 Present
Cetera Investment Advisers Llc Schaumburg IL 09/2025 Present
  • 06/1984 → 12/2018
    Powers Lwm, Inc
    New Richmond, WI
  • 10/1991 → Present
    Daren J. Powers, Cpa
    New Richmond, WI
  • 07/1996 → 09/2025
    Avantax Investment Services, Inc.
    New Richmond, WI
  • 10/1998 → 09/2025
    Avantax Advisory Services
    New Richmond, WI
  • 11/2013 → 09/2025
    Avantax Insurance Agency, Llc
    New Richmond, WI
  • 06/2016 → 07/2019
    University Of Wisconsin River Falls
    River Falls, WI
  • 08/2024 → Present
    Rychley Financial
    Forest Lake, MN
  • 08/2024 → Present
    Shafer Financial Services
    Baldwin, WI
  • 09/2025 → Present
    Cetera Wealth Services, Llc
    New Richmond, WI
  • 09/2025 → Present
    Schaumburg, IL
Previous Registrations
  • 1998-09-22 → 2025-09-05
    Avantax Advisory Services
    New Richmond, WI
Other Businesses

1) DT Powers Properties LLC 246 Tierney Drive New Richmond WI 54017 Rental Property Owner/Management Partner/General Partner 9/9/2006 0hrs~0hrs Collecting Rent 2) DBA POWERS FINANCIAL GROUP POSITION: Sole Proprietor/Owner NATURE: DBA Powers Financial Group is the business name for my investment business with Avantax INVESTMENT RELATED: Yes NUMBER OF HOURS: 120 SECURITIES TRADING HOURS: 120 START DATE: 04/01/2019 ADDRESS: 246 Tierney Dr, PO Box 49, New Richmond WI 54017, United States DESCRIPTION: Sole proprietor, owner, licensed producer with Avantax 3) DAREN J. POWERS, CPA S.C POSITION: President NATURE: Tax Preparation/Accounting INVESTMENT RELATED: No NUMBER OF HOURS: 130 SECURITIES TRADING HOURS: 130 START DATE: 12/01/1991 ADDRESS: 246 Tierney Drive, New Richmond WI 54017, United States DESCRIPTION: Tax Preparation and General Accounting 4) CATCH JOURNAL LLC POSITION: LLC member NATURE: The company will design an app for phones that will allow fisherman to record catch data similar to a manual journal noting all the weather data at the moment of catching a fish. INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 03/04/2021 ADDRESS: 1450 166th Ave, New Richmond WI 54017, United States DESCRIPTION: I have no duties or responsibilities in the LLC other than helping prepare the annual partnership tax returns. I am mainly an investor the development of the software application. 5) TAX-SMART ADVISORY GROUP LLC POSITION: LLC member/manager NATURE: Tax-Smart Advisory Group LLC is a shared services company for financial advisors. INVESTMENT RELATED: No NUMBER OF HOURS: 4 SECURITIES TRADING HOURS: 4 START DATE: 02/09/2023 ADDRESS: 246 Tierney Drive, New Richmond WI 54017, United States DESCRIPTION: Deal with day to day operations for assisting financial advisors and to provide services that facilitate maintenance and growth of investment and advisory business. 6)Rychley Financial; No position; Rychley Financial is owned by 100% by Marty Rychley.  Marty is a 25% member of Tax-Smart Advisory Group LLC or TSAG for short.  I am also a 25% member of TSAG. I do not own nor exercise any control over Rychley Financial.  Rychley Financial provides investment products and financial planning thru Avantax.; NIR; 0; 08/21/2024; 25 North Lake Street Forest Lake MN 55025; I have no ownership or control of Rychley Financial nor do I have any duties or responsibilities with Rychley Financial. 7)Shafer Financial Services; None; Shafer Financial Services is owned by Marsha Shafer. Marsha is a 25% owner of Tax-Smart Advisory Group LLC or TSAG for short. I am also a 25% member of TSAG. I do not own nor exercise any control over Shafer Financial Services.  Shafer Financial provides investment products and financial planning thru Avantax.?; NIR; 0; 08/21/2024; 550 10th Avenue Baldwin WI 54002; I have no ownership or control over Shafer Financial Services nor do I have any duties or responsibilities with Shafer Financial Services.

Exams
CodeExamDate
S65 Uniform Investment Adviser Law Examination 1998-06-19
S63 Uniform Securities Agent State Law Examination 1997-12-30
  • S65 Uniform Investment Adviser Law Examination
    1998-06-19
  • S63 Uniform Securities Agent State Law Examination
    1997-12-30
Designations
Other Names
  • Daren James Powers

View on SEC IAPD

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