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Loran Scott Coffman

Rfg Advisory, LLC

Vestavia Hills, AL

Troy, MI

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Current Employers
Rfg Advisory, Llc

1400 Urban Center Drive Suite 475, Vestavia Hills, AL 35242-2245 • United States

Current Registrations

AuthorityCategoryStatusDate
MI RA APPROVED 2026-02-06
TX RA APPROVED_RES 2025-06-30
  • MI RA
    APPROVED
    Since 2026-02-06
  • TX RA
    APPROVED_RES
    Since 2025-06-30

Branch Locations

1400 Urban Center Drive Suite 475, Vestavia Hills, AL 35242-2245 • United States

Columbia Center Ii, 101 West Big Beaver Road 14Th Floor, Troy, MI 48084 • United States

Disclosures

1 disclosure category reported Yes on this SEC record. Read each Yes below, then review the firm’s Form ADV Item 11 guide for how disclosure questions work.

  • Regulatory action No
  • Criminal No
  • Bankruptcy No
  • Civil judicial No
  • Bond No
  • Judgment / lien No
  • Investigation No
  • Customer complaint Yes
  • Termination No
Employment History
OrganizationCityStateFromTo
Ef Legacy Securities, Llc Henrico VA 04/2016 10/2018
Edelman Financial Services, Llc Fairfax VA 08/2011 11/2018
Financial Engines Advisors L.L.C. Sunnyvale CA 11/2018 Present
Rfg Advisory Llc Vestavia Hills AL 06/2025 Present
  • 04/2016 → 10/2018
    Ef Legacy Securities, Llc
    Henrico, VA
  • 08/2011 → 11/2018
    Edelman Financial Services, Llc
    Fairfax, VA
  • 11/2018 → Present
    Financial Engines Advisors L.L.C.
    Sunnyvale, CA
  • 06/2025 → Present
    Vestavia Hills, AL
Previous Registrations
  • 2018-11-01 → 2025-07-18
    Troy, MI
  • 2011-11-29 → 2018-11-01
    Edelman Financial Services, Llc
    Fairfax, VA
    Troy, MI
    Troy, MI
Other Businesses

1) Route Financial Group; INVESTMENT RELATED; Columbia Center II 101 West Big Beaver Road, 14th Floor Troy, Michigan, 48084; DBA; Owner/Founder/Advisor; Start: 6/30/2025; 160 hrs/mo; 160 during trading hrs; DBA name for advisory activity. 2) RFG Advisory, LLC; INVESTMENT RELATED; 1400 Urban Center, Ste 475, Vestavia Hills, AL 35242; RIA; 6/30/2025; 160 hrs/mo; 160 during trading hrs.; RIA Affiliate; Investment Advisor Representative. 3) LoBren Development LLC; NON INVESTMENT RELATED; 2002 Findley Cir, Lake Orion Mich. 48360; owner and sole member LLC; 5/1/2025; 10 hrs/mo; 0 during trading hours; Rental Property Owner

Exams
CodeExamDate
S66 Uniform Combined State Law Examination 2011-11-23
S65 Uniform Investment Adviser Law Examination 1999-08-14
S63 Uniform Securities Agent State Law Examination 1992-11-06
  • S66 Uniform Combined State Law Examination
    2011-11-23
  • S65 Uniform Investment Adviser Law Examination
    1999-08-14
  • S63 Uniform Securities Agent State Law Examination
    1992-11-06
Other Names
  • Loran S Coffman

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