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Edward Henry Rodriguez

Cetera Investment Advisers LLC

Scottsdale, AZ

Scottsdale, AZ

CRD 3227568

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Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

  • Financial planning
  • Portfolio management (individuals)
  • Portfolio management (institutions)
  • Pension consulting
  • Selection of other advisers
  • Educational seminars

From the firm’s Form ADV. Read the guides:

Current Employers
Cetera Investment Advisers Llc

1450 American Lane 6Th Floor, Suite 650, Schaumburg, IL 60173-2096 • United States

Current Registrations

AuthorityCategoryStatusDate
AZ RA APPROVED 2025-09-05
TX RA APPROVED_RES 2025-09-05
  • AZ RA
    APPROVED
    Since 2025-09-05
  • TX RA
    APPROVED_RES
    Since 2025-09-05

Branch Locations

6929 E. Greenway Parkway Suite 170, Scottsdale, AZ 85254 • United States

8776 E Shea Blvd Suite 102, Scottsdale, AZ 85260 • United States

Disclosures

No disclosure categories reported as “Yes” on this SEC record.

  • Regulatory action No
  • Criminal No
  • Bankruptcy No
  • Civil judicial No
  • Bond No
  • Judgment / lien No
  • Investigation No
  • Customer complaint No
  • Termination No
Employment History
OrganizationCityStateFromTo
Questar Capital Corporation Minneapolis MN 07/2011 12/2018
Questar Asset Management, Inc. Minneapolis MN 07/2011 12/2018
Securities America, Inc. Scottsdale AZ 12/2018 06/2023
Securities America Advisors, Inc. Scottsdale AZ 12/2018 06/2023
Calise Enterprises, Llc Dba H&R Block Scottsdale AZ 02/2011 Present
Cfr Capital Group, Llc Scottsdale AZ 05/2006 Present
Reagan Capital, Llc Mesa AZ 01/2016 Present
Avantax Investment Services Inc. Scottsdale AZ 06/2023 09/2025
Avantax Advisory Services Scottsdale AZ 06/2023 09/2025
Avantax Insurance Agency, Llc Scottsdale AZ 06/2023 09/2025
Calise Enterprises, Llc Dba H&R Block Scottsdale AZ 02/2011 Present
Cetera Wealth Services, Llc Scottsdale AZ 09/2025 Present
Cetera Investment Advisers Llc Schaumburg IL 09/2025 Present
Family Stone Financial Group, Llc Scottsdale AZ 06/2026 Present
Family Stone Tax Group, Llc Scottdale AZ 06/2026 Present
  • 07/2011 → 12/2018
    Questar Capital Corporation
    Minneapolis, MN
  • 07/2011 → 12/2018
    Questar Asset Management, Inc.
    Minneapolis, MN
  • 12/2018 → 06/2023
    Securities America, Inc.
    Scottsdale, AZ
  • 12/2018 → 06/2023
    Securities America Advisors, Inc.
    Scottsdale, AZ
  • 02/2011 → Present
    Calise Enterprises, Llc Dba H&R Block
    Scottsdale, AZ
  • 05/2006 → Present
    Cfr Capital Group, Llc
    Scottsdale, AZ
  • 01/2016 → Present
    Reagan Capital, Llc
    Mesa, AZ
  • 06/2023 → 09/2025
    Avantax Investment Services Inc.
    Scottsdale, AZ
  • 06/2023 → 09/2025
    Avantax Advisory Services
    Scottsdale, AZ
  • 06/2023 → 09/2025
    Avantax Insurance Agency, Llc
    Scottsdale, AZ
  • 02/2011 → Present
    Calise Enterprises, Llc Dba H&R Block
    Scottsdale, AZ
  • 09/2025 → Present
    Cetera Wealth Services, Llc
    Scottsdale, AZ
  • 09/2025 → Present
    Schaumburg, IL
  • 06/2026 → Present
    Family Stone Financial Group, Llc
    Scottsdale, AZ
  • 06/2026 → Present
    Family Stone Tax Group, Llc
    Scottdale, AZ
Previous Registrations
  • 2023-06-22 → 2025-09-05
    Avantax Advisory Services
    Sedona, AZ
    Scottsdale, AZ
    Scottsdale, AZ
    Dallas, TX
    Scottsdale, AZ
    Scottsdale, AZ
  • 2018-12-27 → 2023-06-26
    Securities America Advisors, Inc.
    Scottsdale, AZ
  • 2011-07-27 → 2018-12-31
    Questar Asset Management, Inc.
    Minneapolis, MN
    Gilbert, AZ
    Sedona, AZ
  • 2009-08-19 → 2011-07-20
    Next Financial Group, Inc.
    Scottsdale, AZ
    Gilbert, AZ
    Scottsdale, AZ
  • 2007-07-13 → 2009-08-18
    Mesa, AZ
    Scottsdale, AZ
    Gilbert, AZ
  • 2007-01-09 → 2007-07-26
    Questar Asset Management, Inc.
    Mesa, AZ
  • 2005-12-07 → 2006-08-14
    Tucson, AZ
    Mesa, AZ
  • 2003-01-17 → 2006-02-23
    Liberty Capital Management, Inc.
    Santa Ana, CA
  • 2004-09-16 → 2005-11-25
    Gunnallen Financial, Inc
    Fountain Hills, AZ
  • 2005-04-05 → 2005-11-21
    Unified Wealth Management, Llc
    Scottsdale, AZ
  • 2004-05-12 → 2004-10-11
    Mesa, AZ
Other Businesses

1) REAGAN CAPITAL, LLC POSITION: Manager NATURE: I own Reagan Capital, LLC which is an entity that holds my interest in both Calise Enterprises and CFR Capital Group (both previously disclosed) INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 01/15/2016 ADDRESS: 3230 E Thomas Rd, Unit 162, Mesa AZ 85213, United States DESCRIPTION: The sole purpose of this entity is to hold the ownership interest in both Calise Enterprises and CFR Capital Group. There are no duties tied to this entity, as it just holds my ownership of the two entities 2) CALISE ENTERPRISES, LLC DBA H&R BLOCK POSITION: Manager NATURE: tax preparation, tax planning, tax consulting, payroll services, bookkeeping INVESTMENT RELATED: No NUMBER OF HOURS: 25 SECURITIES TRADING HOURS: 25 START DATE: 02/10/2011 ADDRESS: 6929 East Greenway Pkwy, Suite 170, Scottsdale AZ 85254, United States DESCRIPTION: manage the office, review tax returns, do not actually prepare any tax returns, meet with clients on tax savings strategies when needed, own three H+R Block Franchise locations 3) CFR CAPITAL GROUP, LLC POSITION: Manager NATURE: financial planning, investment planning, estate planning, retirement planning, risk analysis INVESTMENT RELATED: Yes NUMBER OF HOURS: 70 SECURITIES TRADING HOURS: 70 START DATE: 05/09/2006 ADDRESS: 8776 E Shea Blvd, Suite 102, Scottsdale AZ 85260, United States DESCRIPTION: meet with clients, analyze current financial situation, discuss time horizon, risk tolerance, consider areas that can be improved, review products, give recommendations. 4) DE ANZA IMPORTS, LLC POSITION: Member NATURE: set up entity for future business for my wifeKarla Karina Rodriguez to sell home made arts and crafts, not active at this time INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 01/21/2023 ADDRESS: 3230 E Thomas Rd, Unit 162, Mesa AZ 85213, United States DESCRIPTION: No duties at this time, entity is not active 5) THE RODRIGUEZ FAMILY TRUST DTD 9/10/16 POSITION: Co-Trustee NATURE: living trust for myself and wife Karla Karina Rodriguez INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 0 START DATE: 09/10/2016 ADDRESS: 3230 E Thomas Rd, Unit 162, Mesa AZ 85213, United States DESCRIPTION: management of trust, do not need to file separate tax return and don't have accounts in trust name, this is the extent of my duties 6) GLOBAL ATLANTIC IMO POSITION: Financial Advisor NATURE: Setup to allow for servicing of prior annuities with Global Atlantic via Financial Independence Group INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 06/20/2023 ADDRESS: 6929 East Greenway Pkwy, Suite 170, Scottsdale AZ 85254, United States DESCRIPTION: Service accounts as needed 7) NAME OF OTHER BUSINESS: FAMILY STONE FINANCIAL GROUP, LLC INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: FINANCIAL SERVICES, START DATE: 7/2026 POSITION/TITLE/RELATIONSHIP: FINANCIAL PROFESSIONAL APX NUMBER OF HOURS PER WEEK: 40, APX NUMBER OF HOURS DURING TRADING HOURS: 32.5, BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES; 8) NAME OF OTHER BUSINESS: FAMILY STONE TAX GROUP, LLC INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: TAX PREPARATION SERVICES START DATE: 7/2026 POSITION/TITLE/RELATIONSHIP: ADVISOR APX NUMBER OF HOURS PER WEEK: 8, APX NUMBER OF HOURS DURING TRADING HOURS: 8 BRIEF DESCRIPTION OF DUTIES: REVIEW TAX DOCUMENTS PREPARED BY OTHERS IN CONJUNCTION WITH FINANCIAL PLANNING

Exams
CodeExamDate
S65 Uniform Investment Adviser Law Examination 2002-12-28
S63 Uniform Securities Agent State Law Examination 1999-06-24
  • S65 Uniform Investment Adviser Law Examination
    2002-12-28
  • S63 Uniform Securities Agent State Law Examination
    1999-06-24
Other Names
  • Edward H Rodriguez
  • Edward Rodriguez
  • Ed Rodriguez

View on SEC IAPD

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