William Allan Van Vreede

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 03/2005 → Present
  808 Front Llc
  Traverse City, MI
• 03/2005 → Present
  Front Street Insurance Agency
  Traverse City, MI
• 09/2014 → 06/2021
  Voya Financial Advisors
  Traverse City, MI
• 06/2021 → Present
  Cetera Wealth Services, Llc
  El Segundo, CA
• 06/2023 → Present
  Awd Llc
  Traverse City, MI
• 06/2023 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL
• 06/2026 → Present
  Front Street Benefits Llc
  Traverse City, MI

Previous Registrations

• 2017-04-24 → 2021-06-09
  Voya Financial Advisors, Inc.
  Traverse City, MI
  Marinette, WI
  Traverse City, MI

Other Businesses

1. NAME OF ENTITY: 808 Front LLC; Yes; 808 W FRONT ST; TRAVERSE CITY; MI; 49684; real estate holdings; owner; 3/22/2005; 0; 0; commercial properties owner and manager 2. NAME OF ENTITY: Honor Area Insurance Agency, LLC; No; 10911 MAIN STREET; HONOR; MI; 49640; insurance agency; member; 7/1/2012; 8; 8; management and reporting for a property and casualty insurance agency NAME OF ENTITY: Front Street Insurance Agency; Yes; 808 W FRONT ST; TRAVERSE CITY; MI; 49684; FINANCIAL SERVICES; owner; 3/22/2005; 10; 2; SALES AND SERVICES OF FIXED INSURANCE &COMMERCIAL PROPERTY AND CASUALTY INSURANCE 3. NAME OF ENTITY: VAN VREEDE ENTERPRISES, LLC; No; 4309 RIDGEMOOR DR; TRAVERSE CITY; MI; 49684; OIL & GAS EXPLORATION; OWNER; 3/10/2018; 2; 0; INVESTMENT IN OIL & GAS EXPLORATION 4. NAME OF ENTITY: John Marshall Insurance Agency LLC; Yes; 808 W FRONT ST; TRAVERSE CITY; MI; 49684; P&C INSURANCE AGENCY; CO-OWNER; 12/7/2008; 8; 8; Sales and Service of Property and Casualty Insurance 5. NAME OF ENTITY: INDEPENDENT INSURANCE AGENT; Yes; 808 W FRONT ST; TRAVERSE CITY; MI; 49684; fixed insurance sales; INDEPENDENT INSURANCE AGENT; 3/22/2005; 10; 2; sales of fixed insurance products; 6. NAME OF OTHER BUSINESS: AWD LLC; INVESTMENT RELATED: NO; ADDRESS: SAME AS REGISTERED LOCATION; NATURE OF BUSINESS: COMMERCIAL REAL ESTATE BUILDING; START DATE: 6/2023; POSITION/TITLE/RELATIONSHIP: CO-OWNER; APX NUMBER OF HOURS PER WEEK: 0; APX NUMBER OF HOURS DURING TRADING HOURS: 0; BRIEF DESCRIPTION OF DUTIES: MEMBER - COMMERCIAL BUILDING TO BE LEASED; 7. NAME OF OTHER BUSINESS: FRONT STREET BENEFITS LLC; INVESTMENT RELATED: NO; ADDRESS: SAME AS REGISTERED LOCATION; NATURE OF BUSINESS: INSURANCE SALES; START DATE: 06/2026; POSITION/TITLE/RELATIONSHIP: MEMBER; APX NUMBER OF HOURS PER WEEK: 2; APX NUMBER OF HOURS DURING TRADING HOURS: 2; BRIEF DESCRIPTION OF DUTIES: BOOKKEEPING, ASSIST IN SALES OF GROUP HEALTH/LIFE PRODUCTS;

Exams

• S65 Uniform Investment Adviser Law Examination
  2017-04-06
• S63 Uniform Securities Agent State Law Examination
  1982-10-18

Other Names

• Bill Alan Vanvreede
• William Allan Vanvreede