Serena Cole

Employer firm

Strategic Advisers LLC CRD 104555

$1.37T regulatory AUM 17,518 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (investment companies)
• Portfolio management (institutions)
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 01/2016 → 04/2018
  Principal Life Insurance
  Rye Brook, NY
• 01/2016 → 07/2018
  Principal Securities, Inc.
  Rye Brook, NY
• 01/2020 → 12/2021
  Principal Securities Inc
  New York, NY
• 04/2018 → 12/2019
  Principal Financial
  Rye Brook, NY
• 12/2021 → Present
  Fidelity Investments
  King Of Prussia, PA
• 03/2025 → Present
  Fidelity Investments
  Boston, MA

Previous Registrations

• 2022-11-16 → 2025-03-31
  Fidelity Personal And Workplace Advisors
  King Of Prussia, PA
• 2020-01-27 → 2022-01-04
  Principal Securities, Inc.
  New York, NY
• 2016-03-03 → 2018-07-11
  Principal Securities, Inc.
  Purchase, NY
  Rye Brook, NY
• 2011-11-22 → 2016-02-01
  Strategic Advisers Llc
  Larchmont, NY
  Stamford, CT

Exams

• S65 Uniform Investment Adviser Law Examination
  2011-11-07
• S63 Uniform Securities Agent State Law Examination
  2008-08-07

Other Names

• Serena M Cole
• Serena Marie Cole