Jason Smith

Employer firm

Emerson Equity LLC CRD 130032

$322M regulatory AUM 100 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Selection of other advisers
• Educational seminars
• MANAGEMENT OF PRIVATE PLACEMENT LIFE INSURANCE / INSURANCE DEDICATED FUNDS (SINGLE INVESTOR PRIVATE FUNDS)

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 07/2016 → 01/2021
  Regulus, Llc
  Kentwood, MI
• 07/2016 → 01/2021
  Regal Investment Advisors, Llc
  Kentwood, MI
• 01/2021 → 01/2025
  Cf Financial Llc
  Fort Worth, TX
• 04/2025 → Present
  Emerson Equity Llc
  San Mateo, CA

Previous Registrations

• 2021-01-25 → 2025-01-31
  Cf Financial
  Fort Worth, TX
• 2016-08-17 → 2021-01-22
  Regal Investment Advisors Llc
  Dallas, TX
  Kentwood, MI
• 2012-09-04 → 2016-08-19
  Edward Jones
  Ft Worth, TX
  St Louis, MO
  Ft Worth, TX

Other Businesses

1) SOUTHPAW CONSULTING, LLC-NOT INVESTMENT RELATED, 3932 CEDAR RIDGE DR. BEDFORD, TX 76021, BUSINESS MANAGEMENT CONSULTING, OWNER, CONSULTING WITH BUSINES OWNERS ON GROWTH STRATEGIES, PROCESS IMPROVEMENTS, TECHNOLOGY INTEGRATIONS AND OPERATIONAL EFFICIENCIES, 20 HRS A MONTH, 20 HRS DURING SECURITIES TRADING HOURS, 07/2017 2) LICENSED INSURANCE AGENT-INVESTMENT RELATED, 3932 CEDAR RIDGE DR. BEDFORD, TX 76021, FIXED LIFE INSURANCE AND ANNUITY SALES, AGENT, SELL FIXED INSURANCE AND ANNUITY P RODUCTS, 10 HRS MONTHLY, 10 HRS DURING SECURITIES HOURS, 09/2012

Exams

• S63 Uniform Securities Agent State Law Examination
  2025-10-02
• S66 Uniform Combined State Law Examination
  2012-07-07

Other Names

• Jason Peter Smith
• Jason Peter Smith