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Current Employers
Principal Securities, Inc.

711 High Street, Des Moines, IA 50392 • United States

Current Registrations

AuthorityCategoryStatusDate
TX RA APPROVED_RES 2021-06-18
FL RA APPROVED 2016-10-20
  • TX RA
    APPROVED_RES
    Since 2021-06-18
  • FL RA
    APPROVED
    Since 2016-10-20

Branch Locations

14276 Sw 4Th Pl, Newberry, FL 32669 • United States

Disclosures

No disclosure categories reported as “Yes” on this SEC record.

  • Regulatory action No
  • Criminal No
  • Bankruptcy No
  • Civil judicial No
  • Bond No
  • Judgment / lien No
  • Investigation No
  • Customer complaint No
  • Termination No
Employment History
OrganizationCityStateFromTo
Principal Life Insurance Company Newberry FL 10/2014 Present
Total Planning Gainesville FL 04/2015 Present
Principal Securities Inc Newberry FL 03/2016 Present
Total Planning Veterinary Services Gainesville FL 03/2023 Present
  • 10/2014 → Present
    Principal Life Insurance Company
    Newberry, FL
  • 04/2015 → Present
    Total Planning
    Gainesville, FL
  • 03/2016 → Present
    Newberry, FL
  • 03/2023 → Present
    Total Planning Veterinary Services
    Gainesville, FL
Other Businesses

*SOUTHEASTERN TREES, PART-TIME JOB; WHOLESALE TREE SALES TO LANDSCAPING COMPANIES & PLANTS BROKERS, 2/19/15. *Fixed Insurance, Life, DI, LTC, Annuities, 12/01/16. *Fixed Insurance, Health, Sports DI, 12/21/16. **D LERNER HOLDINGS LLC POSITION: MGR NATURE: Owner/Partner/of LLC/S-Corp/REIT INVESTMENT RELATED: No NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 4 START DATE: 04/05/2016 ADDRESS: 4881 NW 8th Ave Suite 4, Gainesville FL 32605, United States DESCRIPTION: The OBA was formed for tax purposes to receive my commissions from my previously approved OBAs. **TOTAL PLANNING LLC POSITION: MGR NATURE: Owner/Partner/of LLC/S-Corp/REIT INVESTMENT RELATED: Yes NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 07/16/2018 ADDRESS: 14276 SW 4th Place, Newberry FL 32669, United States DESCRIPTION: Total Planning LLC was created with the understanding that various lines of business would be running through it. My father Keith Lerner is also a MGR of this entity. My father Keith is responsible for any expenses of this LLC. Total Planning LLC is a DBA and marketing name only. **AYLA LLC POSITION: Partner NATURE: Owner/Partner/of LLC/S-Corp/REIT INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 11/04/2020 ADDRESS: 14276 SW 4th Place, Newberry FL 32669, United States DESCRIPTION: AYLA LLC owns an investment property that is planted pine trees. The intent is to hold the property and in the future sell when the land becomes valuable.

Exams
CodeExamDate
S65 Uniform Investment Adviser Law Examination 2016-10-17
S63 Uniform Securities Agent State Law Examination 2015-08-08
  • S65 Uniform Investment Adviser Law Examination
    2016-10-17
  • S63 Uniform Securities Agent State Law Examination
    2015-08-08

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