Matthew J Bruce

Employer firm

Independent Financial Partners CRD 125112

$16.3B regulatory AUM

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Pension consulting
• Selection of other advisers
• Educational seminars
• NON-DISCRETIONARY INVESTMENT ADVICE

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 12/2014 → 06/2022
  Lpl Financial Llc
  Milwaukee, WI
• 12/2014 → 02/2019
  Independent Financial Partners
  Milwaukee, WI
• 06/2018 → 06/2022
  Sheridan Road Advisors, Llc
  Milwuakee, WI
• 06/2022 → Present
  Ifp Securities Llc
  Tampa, FL
• 06/2022 → Present
  Independent Financial Partners
  Tampa, FL

Previous Registrations

• 2018-09-27 → 2022-06-24
  Sheridan Road Advisors, Llc, A Hub International Company
  Milwuakee, WI
  Northbrook, IL
• 2014-12-11 → 2019-01-07
  Independent Financial Partners
  Milwaukee, WI
• 2012-03-30 → 2014-12-15
  Annex Wealth Management, Llc
  Brookfield, WI

Other Businesses

(1) Pointer Financial Group - DBA Name only - Investment Related - 10700 W. Research Drive, #120, Wauwatosa, WI 53226 - DBA name used for wealth management practice. Start Date 6/1/2022 (2) Bruce Financial LLC dba as Pointer Financial Group - Investment Related - sales and service of fixed insurance products. - 10700 W. Research Drive, #120, Wauwatosa, WI 53226 Start Date 6/1/2022 1 hr/mo (3) Bruce Financial LLC - entity ownership. Investment Related - 10700 W. Research Drive, #120, Wauwatosa, WI 53226 - entity used for tax purposes - Start Date 1/1/2018 1 hr/mo (4) Queen of Paradise Properties - Investment Related - 4615 N. 145th Street, Brookfield, WI 53005 - purchases and rents luxury short term vacation rentals - Start Date 10/1/2020 - 5 hrs/mo, 1 hr/mo during trading hours (5) MOP Properties - Investment Related - 4615 N. 145th Street, Brookfield, WI 53005 - entity ownership - entity invests in real estate properties - Start Date 10/1/2020 - 5 hrs/mo, 1 hr/mo during trading hours (6) B2Referrals - not investment related - 4615 N. 145th St., Brookfield, WI 53005 - online professional networking platform - owner - start date Mar 1, 2026 - 10 hours/month - 5hours/month during trading hours - consults with web development and legal professionals; does not participate in networking activities

Exams

• S66 Uniform Combined State Law Examination
  2012-02-01

Designations

• Certified Financial Planner