Amber Mari Keens-Dumas

Employer firm

J. W. Cole Advisors, Inc. CRD 112294

$8.25B regulatory AUM 1,971 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Selection of other advisers
• Educational seminars
• HOURLY & FIXED RATE CONSULTING

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 03/2013 → 01/2022
  Usaa Life Insurance Company
  Colorado Springs, CO
• 01/2018 → 01/2022
  Usaa Investment Services Company
  Colorado Springs, CO
• 01/2022 → 02/2026
  Usaa Investment Services Company
  Tampa, FL
• 01/2022 → 02/2026
  Usaa Life Insurance Company
  Tampa, FL
• 02/2026 → Present
  J.W. Cole Financial, Inc.
  Tampa, FL
• 02/2026 → Present
  J.W. Cole Advisors, Inc.
  Tampa, FL

Previous Registrations

• 2018-01-08 → 2026-02-26
  Usaa Investment Services Company
  San Antonio, TX
  Colorado Springs, CO
  San Antonio, TX
  Tampa, FL
  San Antonio, TX
  Colorado Springs, CO
  Tampa, FL
  Tampa, FL
• 2013-04-08 → 2018-01-08
  Usaa Financial Planning Services
  Colorado Springs, CO

Other Businesses

(1) Hyper Pure Ceramics, Inc.; Ceramic Cup Company; 36 W. Fayette Ave, Ste 2, Salt Lake, UT 84101; Not investment related; Part Owner/Vice President of Marketing;; Start 1/28/2026; 20 hours/month, 0 during trading yours.

Exams

• S65 Uniform Investment Adviser Law Examination
  2013-04-06
• S63 Uniform Securities Agent State Law Examination
  2011-08-24

Other Names

• Amber Mari Mabie