Lloyd Lucas Strode

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 07/2013 → 08/2023
  Securian Financial Services, Inc
  St Paul, MN
• 07/2013 → 10/2021
  Cri Securities, Llc
  St Paul, MN
• 07/2013 → 08/2023
  Minnesota Life Insurance Company
  St Paul, MN
• 07/2013 → Present
  North Star Consultants, Inc
  Phoenix, AZ
• 08/2023 → Present
  Cetera Wealth Services, Llc
  Scottsdale, AZ
• 08/2023 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL
• 09/2023 → Present
  Btfd Llc
  Phoenix, AZ
• 01/2024 → Present
  Strode Financial Llc
  Phoenix, AZ
• 04/2026 → Present
  Strode Investments Llc
  Phoenix, AZ
• 05/2026 → Present
  Strode Private Wealth
  Phoenix, AZ

Previous Registrations

• 2015-02-20 → 2023-08-10
  Securian Financial Services, Inc.
  Scottsdale, AZ
  Scottsdale, AZ
  St. Paul, MN
• 2019-12-05 → 2021-10-22
  Cri Securities, Llc
  Scottsdale, AZ
  Scottsdale, AZ

Other Businesses

1. BALANCE BENEFITS CONSULTING POSITION: Agent/Broker NATURE: Fixed Insurance Sales INVESTMENT RELATED: No NUMBER OF HOURS: 3 SECURITIES TRADING HOURS: 3 START DATE: 12/01/2015 ADDRESS: , Phoenix AZ , United States DESCRIPTION: Agent/Broker 2. NORTH STAR CONSULTANTS & NORTH STAR BROKERAGE POSITION: Agent/Broker NATURE: Fixed Insurance Sales INVESTMENT RELATED: No NUMBER OF HOURS: 130 SECURITIES TRADING HOURS: 120 START DATE: 01/01/2014 ADDRESS: , Minneapolis MN , United States DESCRIPTION: Agent/Broker 3. ARIZONA VETERINARY MEDICINE ASSOCIATION POSITION: Member NATURE: Board Member INVESTMENT RELATED: No NUMBER OF HOURS: 3 SECURITIES TRADING HOURS: 3 START DATE: 07/01/2022 ADDRESS: 100 W Coolidge St, Phoenix AZ 85013, United States DESCRIPTION: I am the Chairperson for the allied members, allied members are non-veterinarian members; 4. NAME OF OTHER BUSINESS: BTFD LLC; INVESTMENT RELATED: NO; ADDRESS: SAME AS RESIDENTIAL LOCATION; NATURE OF BUSINESS: GOLF COURSE; START DATE: 9/2023; POSITION/TITLE/RELATIONSHIP: PART-OWNER; APX NUMBER OF HOURS PER WEEK: 0; APX NUMBER OF HOURS DURING TRADING HOURS: 0; BRIEF DESCRIPTION OF DUTIES: LLC CREATED TO HOLD OWNERSHIP INTEREST OF A GOLF COURSE; 5. NAME OF OTHER BUSINESS: BTFD 3600 LLC; ADDRESS: 3600 E. UNIVERSITY TEMPE, AZ 85034; NATURE OF BUSINESS: REAL ESTATE; START DATE: 04/2024; POSITION/TITLE/RELATIONSHIP: CO-OWNER; APX NUMBER OF HOURS PER WEEK: 0; APX NUMBER OF HOURS DURING TRADING HOURS: 0; BRIEF DESCRIPTION OF DUTIES: REAL ESTATE PROPERTY; 6. NAME OF OTHER BUSINESS: STRODE FINANCIAL LLC; INVESTMENT RELATED: NO; ADDRESS: SAME AS REGISTERED LOCATION; NATURE OF BUSINESS: S-CORP; START DATE: 1/2024; POSITION/TITLE/RELATIONSHIP: OWNER; APX NUMBER OF HOURS PER WEEK: 1; APX NUMBER OF HOURS DURING TRADING HOURS: 1; BRIEF DESCRIPTION OF DUTIES: NO DUTIES - S-CORP OWNER; 7. NAME OF OTHER BUSINESS: NORTH STAR RESOURCE GROUP, INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: FINANCIAL SERVICES, START DATE: 08/2013, POSITION/TITLE/RELATIONSHIP: FINANCIAL PROFESSIONAL, APX NUMBER OF HOURS PER WEEK: 1, APX NUMBER OF HOURS DURING TRADING HOURS: 1, BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES; 8. NAME OF OTHER BUSINESS: STRODE INVESTMENTS LLC; INVESTMENT RELATED: NO; ADDRESS: SAME AS RESIDENTIAL LOCATION; NATURE OF BUSINESS: HOLD LLC; START DATE: 4/2026; POSITION/TITLE/RELATIONSHIP: OWNER; APX NUMBER OF HOURS PER WEEK: 0; APX NUMBER OF HOURS DURING TRADING HOURS: 0; BRIEF DESCRIPTION OF DUTIES: HOLDING LLC FOR PASSIVE INVESTMENTS; 9. NAME OF OTHER BUSINESS: STRODE PRIVATE WEALTH INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: FINANCIAL SERVICES, START DATE: 05/2026 POSITION/TITLE/RELATIONSHIP: OWNER APX NUMBER OF HOURS PER WEEK: 40, APX NUMBER OF HOURS DURING TRADING HOURS: 32.5, BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES

Exams

• S66 Uniform Combined State Law Examination
  2013-11-15

Designations

• Certified Financial Planner

Other Names

• Lloyd Lukas Strode