Peter Francis Heimerman

Current Employers

Employment History

• 06/2002 → 09/2017
  Waddell & Reed, Inc
  Richfield, WI
• 08/2002 → 09/2017
  Various Insurance Carriers For W & R Insurance Agencies
  Cedar Grove, WI
• 09/2017 → Present
  Lpl Financial Llc
  Richfield, WI
• 09/2017 → Present
  Independent Advisor Alliance, Llc
  Richfield, WI

Previous Registrations

• 2002-07-31 → 2017-09-29
  Waddell & Reed
  Waukesha, WI
  Richfield, WI
  Waukesha, WI

Other Businesses

1)9/26/17- Straight Arrow Financial Group- DBA for LPL and IAA Business (entity for LPL and IAA business)-Inv. Related- Richfield, WI- 100% 2)9/26/17- Straight Arrrow Services INC- Business Entity For Tax/Investment Purposes Only- Non-Inv. Related- Richfield, WI- start date 3/1/2012- 0% 3)9/26/17- Straight Arrow Finanacial Group- Non-Variable Insurance- Agent for LTC, Disablitiy- Inv. Related- Richfield, WI- 4% 4)9/26/17- Catherine's Place on the Pond LLC- Real Estate Rental- Owner- Inv. Related- Richfield, WI- 5% 5) 10/16/2017 - INDEPENDENT ADVISOR ALLIANCE, LLC - DBA: (Hybrid) Straight Arrow Financial Group - Investment Related - At Reported Business Location(s) - Registered Investment Advisor DBA - Started 09/26/2017 - 160 Hours Per Month/8 Hours During Securities Trading - Time Spent 100% - I provide investment advisory services through Independent Advisor Alliance, an independent investment advisor firm. I started this business activity on 10/16/2017. I expect to spend approximately 160 hours/month on this activity. Please see the advisory firms Form ADV for more information about its address, the nature of its business, its owners, and its services at http://www.adviserinfo.sec.gov/IAPD. The firm is separate from and independent of LPL Financial. 6) 10/16/2017 - Independent Advisor Alliance (IAA) - DBA: (Hybrid) Independent Advisor Alliance - Investment Related - At Reported Business Location(s) - Registered Investment Advisor Hybrid - Started 09/26/2017 - 160 Hours Per Month During Securities Trading - Time Spent 100% - I provide investment advisory services through Independent Advisor Alliance, an independent investment advisor firm. I started this business activity on 10/16/2017. I expect to spend approximately 160 hours/month on this activity. Please see the advisory firms Form ADV for more information about its address, the nature of its business, its owners, and its services at http://www.adviserinfo.sec.gov/IAPD. The firm is separate from and independent of LPL Financial. 7) 12/03/2021 - Sage Insurance Partners - Investment Related - At Reported Business Location(s) - Non-Variable Insurance - Agent - Start Date: 12/01/2021 - 8 Hours Per Month/8 Hours During Securities Trading.

Exams

• S65 Uniform Investment Adviser Law Examination
  2002-07-30
• S63 Uniform Securities Agent State Law Examination
  2002-07-12

Other Names

• Peter Heimerman
• Pete Heimerman
• Pete Francis Heimerman