Edward Lavan Price

Employer firm

LPl Enterprise, LLC CRD 8733

$24.9B regulatory AUM 12,118 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Educational seminars
• CONSULTING AND OTHER NON-DISCRETIONARY ADVISORY SERVICES

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 06/2002 → 07/2017
  Metlife Financial Services, Inc.
  Roanoke, VA
• 06/2002 → 07/2017
  Metropolitan Insurance Company
  Roanoke, VA
• 03/2017 → 07/2017
  Mml Investors Services, Llc
  Richmond, VA
• 07/2017 → 01/2022
  Pruco Securities Llc
  Glen Allen, VA
• 07/2017 → 01/2022
  The Prudential Insurance Company Of America
  Glen Allen, VA
• 02/2022 → Present
  Prudential Insurance Company Of America
  Glen Allen, VA
• 02/2022 → 11/2024
  Pruco Securities, Llc.
  Glen Allen, VA
• 11/2024 → Present
  Lpl Enterprise, Llc
  Glen Allen, VA

Previous Registrations

• 2022-03-01 → 2024-11-14
  Pruco Securities, Llc.
  Glen Allen, VA
• 2017-09-06 → 2022-01-24
  Pruco Securities, Llc.
  North Bethesda, MD
  Glen Allen, VA
• 2017-03-25 → 2017-07-27
  Mml Investors Services, Llc
  Richmond, VA
• 2006-01-18 → 2017-03-25
  Msi Financial Services, Inc.
  Roanoke, VA
  Richmond, VA
  Roanoke, VA

Other Businesses

1) 06/18/2025- Owner Rental Property- Real Estate Rental- rented annually- inv. related- at Roanoke, VA- start date 03/02/2009- 1hr/mnth-0hrs during trading

Exams

• S65 Uniform Investment Adviser Law Examination
  2006-01-09
• S63 Uniform Securities Agent State Law Examination
  2002-08-29

Other Names

• Ed Price
• Edward L. Price