Heidi Anne Hershman

Employer firm

Hbw Advisory Services LLC CRD 143665

$1.75B regulatory AUM 12 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 09/2011 → 06/2017
  Hbw Securities Llc
  Simi Valley, CA
• 12/2011 → Present
  Hbw Advisory Services Llc
  Camaarillo, CA
• 06/2017 → 08/2025
  Cetera Wealth Services, Llc
  Camarillo, CA
• 06/2023 → 08/2025
  Cetera Investment Advisers Llc
  Schaumburg, IL

Previous Registrations

• 2023-06-29 → 2025-08-29
  Cetera Investment Advisers Llc
  Agoura, CA
• 2017-06-26 → 2023-06-29
  Cetera Wealth Services, Llc
  Agoura, CA
  Agoura, CA

Other Businesses

1.NAME OF OTHER BUSINESS: FIXED INSURANCE WITH VARIOUS COMPANIES INVESTMENT RELATED: YES ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: FIXED INSURANCE APX NUMBER OF HOURS PER WEEK: VARIES APX NUMBER OF HOURS DURING TRADING HOURS: VARIES POSITION/TITLE/RELATIONSHIP: INSURANCE AGENT BRIEF DESCRIPTION OF DUTIES: SELLS LIFE, DISABILITY, ANNUITIES AND LONG TERM CARE 2.NAME OF OTHER BUSINESS: HBW PARTNERS INVESTMENT RELATED: YES ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: INSURANCE AND FINANCIAL SERVICES START DATE: 9/2011 POSITION/TITLE/RELATIONSHIP: REGISTERED REPRESENTATIVE APX NUMBER OF HOURS PER WEEK: 40 APX NUMBER OF HOURS DURING TRADING HOURS: 40 BRIEF DESCRIPTION OF DUTIES: DBA FOR SECURITIES BUSINESS 3. NAME OF OTHER BUSINESS: ILAN RAMON DAY SCHOOL; INVESTMENT RELATED: NO; ADDRESS: 27400 CANWOOD ST., AGOURA HILLS, CA 91301 NATURE OF BUSINESS: PRIVATE JEWISH DAY SCHOOL; START DATE: 11/2017; POSITION/TITLE/RELATIONSHIP: PRESIDENT OF THE BOARD; APX NUMBER OF HOURS PER WEEK: 2-3; APX NUMBER OF HOURS DURING TRADING HOURS: 2-3; BRIEF DESCRIPTION OF DUTIES: WORK WITH VOLUNTEERS ON A CONTINUED VISION FOR PERMANENCE OF THE SCHOOL, SUPPORT THE ADMINISTRATIVE TEAM;

Exams

• S65 Uniform Investment Adviser Law Examination
  2011-07-09
• S63 Uniform Securities Agent State Law Examination
  2001-07-17