Gene Randall Rhoades

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 03/2007 → 08/2025
  B. Riley Wealth Management
  Ashland, KY
• 07/2022 → 08/2025
  B. Riley Wealth Advisors, Inc.
  Memphis, TN
• 08/2025 → Present
  Cetera Wealth Services Llc
  El Segundo, CA
• 09/2010 → Present
  Rrk Holdings
  Ashland, KY
• 08/2025 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL

Previous Registrations

• 2022-08-05 → 2025-08-20
  B. Riley Wealth Advisors, Inc.
  Ashland, KY
  Huntington, WV
• 2007-03-01 → 2022-12-31
  B. Riley Wealth Management
  Ashland, KY
  Memphis, TN
  Hartville, OH
  Ashland, KY
  Huntington, WV
• 2006-10-19 → 2007-03-01
  Capital Securities Of America, Inc.
  Huntington, WV
  Hartville, OH
  Ashland, KY

Other Businesses

1. NAME OF OTHER BUSINESS: RRK HOLDINGS INVESTMENT RELATED: NO ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: CORPORATION USED TO PURCHASE OFFICE BUILDING START DATE: 09/2010 POSITION/TITLE/RELATIONSHIP: JOINT OWNER APX NUMBER OF HOURS PER WEEK: .25 APX NUMBER OF HOURS DURING TRADING HOURS: .25 BRIEF DESCRIPTION OF DUTIES: JOINT OWNER OF PROPERTY PAY BILLS AND UP KEEP;

Exams

• S65 Uniform Investment Adviser Law Examination
  2001-10-01
• S63 Uniform Securities Agent State Law Examination
  1989-06-12

Other Names

• Randy Rhoades
• Gene Randall Ii Rhoades