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Current Employers
Integrity Alliance, Llc.

4135 Nw Urbandale Dr, Urbandale, IA 50322 • United States

Current Registrations

AuthorityCategoryStatusDate
CA RA APPROVED 2025-11-03
  • CA RA
    APPROVED
    Since 2025-11-03

Branch Locations

23201 Lake Center Dr Ste 207, Lake Forest, CA 92630 • United States

Laguna Niguel, CA • United States

300 Colorado St Ste 2600, Austin, TX 78701 • United States

Disclosures

No disclosure categories reported as “Yes” on this SEC record.

  • Regulatory action No
  • Criminal No
  • Bankruptcy No
  • Civil judicial No
  • Bond No
  • Judgment / lien No
  • Investigation No
  • Customer complaint No
  • Termination No
Employment History
OrganizationCityStateFromTo
The Visionlink Advisory Group, Inc. Irvine CA 10/1999 Present
M Holdings Securities, Inc. Portland OR 01/2007 05/2020
Visionlink Financial Advisors, Inc. Irvine CA 10/1996 Present
Visionlink Corporate Insurance Services, Llc Irvine CA 01/2007 Present
Lion Street Financial Lake Forest CA 05/2020 Present
Lion Street Advisors Lake Forest CA 05/2020 Present
Integrity Alliance, Llc. Lake Forest CA 11/2025 Present
Integrity Alliance, Llc. Lake Forest CA 11/2025 Present
  • 10/1999 → Present
    The Visionlink Advisory Group, Inc.
    Irvine, CA
  • 01/2007 → 05/2020
    Portland, OR
  • 10/1996 → Present
    Visionlink Financial Advisors, Inc.
    Irvine, CA
  • 01/2007 → Present
    Visionlink Corporate Insurance Services, Llc
    Irvine, CA
  • 05/2020 → Present
    Lion Street Financial
    Lake Forest, CA
  • 05/2020 → Present
    Lion Street Advisors
    Lake Forest, CA
  • 11/2025 → Present
    Lake Forest, CA
  • 11/2025 → Present
    Lake Forest, CA
Previous Registrations
  • 2020-05-01 → 2025-11-03
    Lion Street Advisors, Llc
    Laguna Niguel, CA
    Austin, TX
    Lake Forest, CA
  • 2010-06-30 → 2020-05-04
    Irvine, CA
    Portland, OR
    Lake Forest, CA
  • 1998-02-17 → 2011-04-14
    Visionlink Financial Advisors, Inc.
    Irvine, CA
    Irvine, CA
Other Businesses

1) PAYDESIGN LLC (DBA BONUSRIGHT.COM); 7700 IRVINE CENTER DRIVE IRVINE CA 92618; 2/24/2016; PRINCIPAL; PROVIDE SOFTWARE FOR COMPANY BONUS PLAN MANAGEMENT; NOT INVEST RELATED;20 HRS/MONTH - 20 HRS/BUSINESS; OWNERSHIP, WAGES, SALARY AND TIPS 2) ROBERT RAINEY CONSULTING; 22 CALA D OR, LAGUNA NIGUEL, CA 92677; 11/15/19; SOLE PROPRIETOR; CONSULTING SERVICES THAT ARE OUTSIDE VISIONLINK'S SCOPE; NOT INVESTMENT RELATED; 5 HOURS/MONTH; 0 HOURS/MONTH DURING BUSINESS HOURS; PROJECT/HOURLY FEES. 3)VISIONLINK CORPORATE INSURANCE SERVICES, LLC POSITION: Owner NATURE: Insurance sales and service of non-investment related products. INVESTMENT RELATED: Yes NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 2 START DATE: 12/06/2006 ADDRESS: 23201 Lake Center Drive, Suite 207, Lake Forest CA 92630, United States DESCRIPTION: Present, sell and service insurance solutions for business and individual clients. 4)VISIONLINK DIGITAL, INC. POSITION: Owner NATURE: Proprietary software used in the design and implementation of short and long-term incentive plans. In addition, the software also provides ongoing administration of short and long-term incentive plans. INVESTMENT RELATED: No NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 0 START DATE: 03/01/2016 ADDRESS: 3855 S Sweet Escape Drive, Washington UT 84780, United States DESCRIPTION: We use VisionLink Digital proprietary softwarewhen developing new short and long-term incentive plans. We also use it as an ongoing administration and communication platform for clients. 5)VARIOUS LIFE, DISABILITY AND LTC CARRIERS POSITION: Broker NATURE: Broker/sell non-variable insurance products INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 0 START DATE: 01/01/1988 ADDRESS: 22 Cala D Or, Laguna Niguel CA 92677, United States DESCRIPTION: Sell non-variable insurance products to individuals and businesses. 6)VISIONLINK ADVISORY GROUP, INC. POSITION: Owner NATURE: VisionLink provides compensation consulting services to businesses including salary benchmarking, incentive plan design (short and long-term), executive compensation design, total compensation structures, non-qualified plan design, sales compensation, etc. It provides a full-service consulting experience including design, implementation, communication and ongoing administrative support for its clients. INVESTMENT RELATED: No NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 04/21/2004 ADDRESS: 23201 Lake Center Drive, Suite 207, Lake Forest CA 92630, United States DESCRIPTION: I am a senior consultant that works directly with clients in all types of plan design and construction. My emphasis currently is long-term incentive plan design, but I also help team members with other areas of plan design (e.g., short-term incentives), benchmarking, etc. My roles include selling, delivering and servicing on client projects.

Exams
CodeExamDate
S65 Uniform Investment Adviser Law Examination 1999-08-26
S63 Uniform Securities Agent State Law Examination 1997-05-02
  • S65 Uniform Investment Adviser Law Examination
    1999-08-26
  • S63 Uniform Securities Agent State Law Examination
    1997-05-02
Designations
Other Names
  • Rob Rainey

View on SEC IAPD

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