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Day brief
Net advisor flow tumbled by -$16.2B on October 3, 2026, as substantial deregistrations overshadowed $1.5B in asset expansions. FACET led all headline movers with a $1.1B lift, elevating its regulatory AUM to $8.7B.
Five advancing firms added a combined $1.5B with zero reported decliners across the board. FACET drove the advance with a 14.2% increase from $7.6B to $8.7B, while LIFEGOAL INVESTMENTS, LLC grew $202M to $558M, up 56.7%. POLSON WEALTH MANAGEMENT also added $139.2M, bringing its reported AUM to $139.2M from zero.
Deregistrations stripped $17.9B in assets from the registry across eight exits, dominated by LIMEKILN REAL ESTATE INVESTMENT MANAGEMENT, LP removing $17.5B. Other notable exits included KEYNOTE FINANCIAL SERVICES, LLC with $227.4M and PERSONAL FINANCIAL SOLUTIONS, LLC with $155.6M. Offsetting a fraction of the drop, eight new firms entered the tracking universe, led by DUKE AND DUKE WEALTH MANAGEMENT LLC with $101.6M and INNOVATIVE CAPITAL MANAGEMENT with $43.6M.
Also tracked: advisors -6 · locations +11
Top 3 AUM gains · $1.5B tracked across 5 firms
Top 0 AUM drops · $0 tracked across 0 firms
No large AUM drops cleared the bar today.
Top 2 by reported AUM · $145.2M entered · 2 of 8 new names had AUM
Top 3 by last reported AUM · $17.9B left · 3 of 8 exits had AUM