John Louis Daly

Employer firm

Equitable Advisors, LLC CRD 6627

$42.5B regulatory AUM 171,648 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 09/2012 → 01/2017
  New York Life
  Okemos, MI
• 10/2012 → 01/2017
  Nylife Securities Llc
  Okemos, MI
• 12/2012 → 01/2017
  Eagle Strategies Llc
  Grand Rapids, MI
• 02/2015 → 06/2022
  Benefit Plan Advisors Llc, Dba Benfit Plan Strategies, Llc
  Grosse Ile, MI
• 02/2017 → 10/2020
  Lpl Financial, Llc
  Grosse Ile, MI
• 08/2017 → 10/2020
  Jfr Financial Services, Inc.
  Grosse Ile, MI
• 07/2022 → Present
  Equitable Advisors Llc
  New York, NY

Previous Registrations

• 2017-09-13 → 2021-01-06
  Jfr Financial Services, Inc.
  Trenton, MI
• 2012-12-11 → 2017-01-11
  Eagle Strategies Llc
  Wyandotte, MI
  Grosse Ile, MI
• 2010-10-01 → 2012-10-02
  Principal Securities, Inc.
  Wyandotte, MI

Other Businesses

BENEFIT PLAN STRATEGIES LLC, PRESIDENT & CEO/OWNER, GROUP EMPLOYEE BENEFIT SALES AND CONSULTING SERVICES, 2/1/2015, 20 HOURS PER MONTH. DIGITAL BENEFITS LLC DBA FALCON DATA DEFENSE LLC, CONSULTANT/OWNER, SUPPORT BENEFIT PLAN STRATEGIES LLC THROUGH THE USE OF VARIOUS TECHNOLOGY RESOURCES, 6/19/2020, ONE HOUR PER MONTH. DALY CONSULTING LLC, OWNER, 1/4/2011, ONE HOUR PER MONTH. BEAUMONT HOSPITAL - TRENTON MI, BOARD MEMBER, 1/1/2010, ONE HOUR PER MONTH. THE GUIDANCE CENTER, BOARD MEMBER, 1/1/2005, ONE HOUR PER MONTH. DBA: MOSAIC CAPITAL GROUP. OTHER INSURANCE ACTIVITIES.

Exams

• S66 Uniform Combined State Law Examination
  2010-08-26
• S63 Uniform Securities Agent State Law Examination
  1987-10-16

Other Names

• John Louis Daly
• John L Daly