John Gregory Keller

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 09/1994 → 08/2023
  Securian Financial Services Inc.
  St. Paul, MN
• 09/1994 → 08/2023
  Minnesota Life Insurance Co.
  St. Paul, MN
• 09/1994 → Present
  Renaissance Financial Brokerage
  St. Louis, MO
• 10/2001 → 08/2023
  Securian Financial Services, Inc.
  St. Paul, MN
• 05/2004 → Present
  Coop Ins Agency, Inc
  San Diego, CA
• 01/1994 → Present
  Ladue Group, Llc
  St Louis, MO
• 12/2005 → 01/2023
  Pear Tree Apartments
  St Louis, MO
• 08/2023 → Present
  Cetera Wealth Services, Llc
  St. Louis, MO
• 08/2023 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL

Previous Registrations

• 2001-10-01 → 2023-08-10
  Securian Financial Services, Inc.
  St. Louis, MO
  Overland Park, KS
  Washington, MO
  St. Paul, MN
• 1998-05-26 → 2007-12-31
  Renaissance Financial Corporate Education Llc
  St. Louis, MO
• 1998-12-01 → 2004-10-05
  Rf Advisors Llc
  St. Louis, MO

Other Businesses

1. ALEXANDER MANUFACTURING INC POSITION: Adv Board NATURE: Board Member INV RELATED: No # OF HRS: 3 SECURITIES TRADING HRS: 0 START DATE: 01/01/2010 ADDRESS: , St. Louis MO , US DESCR: Adv Board 2. BIG BROTHERS/BIG SISTERS POSITION: Adv Board NATURE: Board Member INV RELATED: No # OF HRS: 3 SECURITIES TRADING HRS: 0 START DATE: 01/01/1997 ADDRESS: , St. Louis MO , US DESCR: Adv Board 3. NAME OF OTHER BUSINESS: FIXED INSURANCE WITH VARIOUS COMPANIES INVESTMENT RELATED: YES ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: FIXED INSURANCE START DATE: May 2004 APX NUMBER OF HOURS PER WEEK: 40 APX NUMBER OF HOURS DURING TRADING HOURS: 32.5 POSITION/TITLE/RELATIONSHIP: INSURANCE AGENT BRIEF DESCRIPTION OF DUTIES: SALES OF FIXED INSURANCE PR 4. CULTURAL MEDIA COLLAB POSITION: Member NATURE: Board Member INV RELATED: No # OF HRS: 1 SECURITIES TRADING HRS: 0 START DATE: 01/01/2010 ADDRESS: , New York NY , United States DESCR: Member 5. LADUE GRP POSITION: Member NATURE: Rental Property INV RELATED: Yes # OF HRS: 1 SECURITIES TRADING HRS: 0 START DATE: 01/01/1994 ADDRESS: , St Louis MO , United States DESCR: Member 6. NAME OF OTHER BUSINESS: RENAISSANCE FINANCIAL INVESTMENT RELATED: YES ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: FINANCIAL SERVICES START DATE: September 2002 POSITION/TITLE/RELATIONSHIP: Financial Advisor/CEO 7. RENAISSANCE FINANCIAL REAL ESTATE LLC POSITION: Member NATURE: Rental Property INVESTMENT RELATED: Yes # OF HRS: 1 SECURITIES TRADING HRS: 0 START DATE: 09/01/2000 ADDRESS: , St. Louis MO , US DESCR: Member 8. BBBS MENTOR MISSOURI POSITION: Adv Board NATURE: Board Member INV RELATED: No # OF HRS: 2 SECURITIES TRADING HRS: 0 START DATE: 07/01/2020 ADDRESS: 501 North Grand Blvd. #100, St. Louis MO 63103, US DESCR: Board 9. CAMELBACK KELLER ARIZONA LLC POSITION: Owner NATURE: Residential prop. INV RELATED: No # OF HRS: 2 SECURITIES TRADING HRS: 2 START DATE: 04/01/2021 ADDRESS: 5565 E Huntress Dr., Paradise Valley AZ 85253, US DESCR: Real estate 10. MUELLER-KELLER CITY SC, LLC POSITION: Partner NATURE: Prof. soccer suite INV RELATED: No # OF HRS: 2 SECURITIES TRADING HRS: 2 START DATE: 03/01/2023 ADDRESS: 5700 OAKLAND AVE STE 400, SAINT LOUIS MO 63110-1355, US DESCR: LLC for prof soccer suite 11. KELLTAR LLC POSITION: Owner NATURE: Rental Property INVESTMENT RELATED: Yes NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 11/01/2007 ADDRESS: 1227 Ranch View Lane, Elkhorn NE 68022, United States DESCRIPTION: Blanket Real Estate/Rental Property; 12. NAME OF OTHER BUSINESS: ADVISORY COMMITTEE OF JULIE MALMSTROM 2007 IRREV. TR, INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: ADVISORY COMMITTEE, START: 09/2023, POSITION/TITLE/RELATIONSHIP: COMMITTEE MEMBER, LESS THAN ONE HOUR PER WEEK, NOT DURING TRADING HOURS, DUTIES: OFFER ADVICE ON WHICH HOLDINGS TO DISTRIBUTE TO TRUST; 13. NAME OF OTHER BUSINESS: TICKETS FAB FIVE LLC; INVESTMENT RELATED: NO; ADDRESS: SAME AS REGISTERED LOCATION; NATURE OF BUSINESS: HOLDING COMPANY; START: 05/2025; POSITION/TITLE/RELATIONSHIP: MEMBER; APX NUMBER OF HOURS PER WEEK: 0; APX NUMBER OF HOURS DURING TRADING HOURS: 0; DUTIES: HOLDING COMPANY FOR PRIVATE INVESTMENT; 14. NAME OF OTHER BUSINESS: RFC HIGHLANDS, LLC; INVESTMENT RELATED: NO; ADDRESS: SAME AS REGISTERED LOCATION; NATURE OF BUSINESS: LLC; START: 7/2025; POSITION/TITLE/RELATIONSHIP: MANAGER; APX NUMBER OF HOURS PER WEEK: LESS THAN 1; APX NUMBER OF HOURS DURING TRADING HOURS: 0; DUTIES: MANAGER OF ALL BUSINESS AFFAIRS OF THE COMPANY WHICH IS THE OWNER OF RFC HIGHLANDS; 15. NAME OF OTHER BUSINESS: TRES AMIGOS ESG, LLC INVESTMENT RELATED: NO; ADDRESS: 4321 N 68TH PL, SCOTTSDALE, AZ 85251; NATURE OF BUSINESS: REAL ESTATE; START: 2/2025; POSITION/TITLE/RELATIONSHIP: OWNER; APX NUMBER OF HOURS PER WEEK: 0; APX NUMBER OF HOURS DURING TRADING HOURS: 0; DUTIES: NO ACTIVE DUTIES, EQUAL MEMBER & OWNER;

Exams

• S65 Uniform Investment Adviser Law Examination
  2001-06-09
• S63 Uniform Securities Agent State Law Examination
  1987-07-31

Designations

• Chartered Financial Consultant