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Employer firm

Integrity Alliance, LLC. CRD 139627

$5.41B regulatory AUM

Reported services (Item 5G)

  • Financial planning
  • Portfolio management (individuals)
  • Pension consulting
  • Selection of other advisers
  • Periodicals / newsletters
  • Educational seminars

From the firm’s Form ADV. Read the guides:

Current Employers
Integrity Alliance, Llc.

4135 Nw Urbandale Dr, Urbandale, IA 50322 • United States

Current Registrations

AuthorityCategoryStatusDate
AZ RA APPROVED 2025-08-01
  • AZ RA
    APPROVED
    Since 2025-08-01

Branch Locations

4135 Nw Urbandale Dr, Urbandale, IA 50322 • United States

4135 Nw Urbandale Dr, Urbandale, IA 50322 • USA

Scottsdale, AZ • United States

Disclosures

No disclosure categories reported as “Yes” on this SEC record.

  • Regulatory action No
  • Criminal No
  • Bankruptcy No
  • Civil judicial No
  • Bond No
  • Judgment / lien No
  • Investigation No
  • Customer complaint No
  • Termination No
Employment History
OrganizationCityStateFromTo
Triad Advisors, Inc. Norcross GA 10/2014 03/2017
Lion Street Financial Carefree AZ 03/2017 Present
Lion Street Advisors Carefree AZ 03/2017 Present
  • 10/2014 → 03/2017
    Triad Advisors, Inc.
    Norcross, GA
  • 03/2017 → Present
    Lion Street Financial
    Carefree, AZ
  • 03/2017 → Present
    Lion Street Advisors
    Carefree, AZ
Previous Registrations
  • 2017-03-27 → 2025-11-03
    Lion Street Advisors, Llc
    Scottsdale, AZ
    Carefree, AZ
    Austin, TX
  • 2014-10-23 → 2017-05-03
    Triad Advisors Llc
    Carefree, AZ
    Carefree, AZ
    Atlanta, GA
  • 2002-03-08 → 2014-11-04
    Carefree, AZ
    Lisle, IL
    Lisle, IL
    Naperville, IL
Other Businesses

1.HUNDMAN WEALTH PLANNING, LLC POSITION: Owner NATURE: Investment Advisory Services and Insurance sales INVESTMENT RELATED: Yes NUMBER OF HOURS: 60 SECURITIES TRADING HOURS: 40 START DATE: 10/27/2014 ADDRESS: 36600 N Pima Rd, Suite 301, Carefree AZ 85377, United States DESCRIPTION: Owner and Advisor 2.HUNDMAN LAW OFFICES POSITION: Owner NATURE: Estate planning INVESTMENT RELATED: No NUMBER OF HOURS: 20 SECURITIES TRADING HOURS: 0 START DATE: 01/01/1999 ADDRESS: 36600 N Pima Rd, Suite 301, Carefree AZ 85377, United States DESCRIPTION: Preparation of estate plans 3.FOOTHILLS CARING CORPS POSITION: Board Member NATURE: This is a local charity (501(c)3 that provides services to the elderly and persons with disabilities. Founded in 1999. Services include transportation to medical appointments, grocery shopping assistance, home repairs, meals on wheels, etc. INVESTMENT RELATED: No NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 0 START DATE: 10/03/2024 ADDRESS: 7275 E. Easy Street, Suite B-104, Carefree AZ 85377, United States DESCRIPTION: Serve on the board of directors to guide the organization 4.RUSS LYON SOTHEBY'S POSITION: Referring agent NATURE: real estate sales INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 07/11/2025 ADDRESS: 34305 N Scottsdale Rd, Scottsdale AZ 85266, United States DESCRIPTION: If a client asks I refer them to the real estate firm to list their property

Exams
CodeExamDate
S65 Uniform Investment Adviser Law Examination 1999-06-11
S63 Uniform Securities Agent State Law Examination 1999-06-05
  • S65 Uniform Investment Adviser Law Examination
    1999-06-11
  • S63 Uniform Securities Agent State Law Examination
    1999-06-05
Designations
  • Certified Financial Planner

View on SEC IAPD

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