Roland Cuellar

Employer firm

LPl Financial LLC CRD 6413

$819B regulatory AUM 209,600 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Educational seminars
• CONSULTING AND OTHER NON-DISCRETIONARY ADVISORY SERVICES

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 12/2022 → 12/2025
  Massmutual Life Insurance Co
  San Antonio, TX
• 08/2024 → 12/2025
  Mml Investors Services, Llc
  San Antonio, TX
• 01/2016 → Present
  Cuellar And Associates Llc
  San Antonio, TX
• 08/2014 → 05/2017
  Student
  San Antonio, TX
• 12/2025 → Present
  Lpl Financial Llc
  San Antonio, TX

Previous Registrations

• 2024-12-06 → 2025-12-15
  Mml Investors Services, Llc
  San Antonio, TX
  San Antonio, TX
  Houston, TX

Other Businesses

1. 12/2025 - Cuellar Capital Advisory - DBA for LPL Business (entity for LPL business) - Investment Related - 160 Hrs/Mth - 160 Hrs During Trading - At Reported Business Location(s) - OBA Start Date: 12/11/2025 2. 12/2025 - Cuellar Capital Strategies - Property and Casualty - Investment Related - 180 Hrs/Mth - 80 Hrs During Trading - San Antonio, TX 78256 - OBA Start Date: 11/24/2025 3. 12/2025 - Cuellar Capital Strategies - Non-Variable Insurance - Investment Related - 5 Hrs/Mth - 0 Hrs During Trading - San Antonio, TX 78256 - OBA Start Date: 11/21/2025 4. 12/2025 - Diogenes Holdings LLC - Business Owner - Investment Related - 10 Hrs/Mth - 10 Hrs During Trading - San Antonio, TX 78256 - OBA Start Date: 11/01/2025

Exams

• S66 Uniform Combined State Law Examination
  2024-11-08

Other Names

• Roland Cuellar
• Roland Cuellar