William James Prentice

Employer firm

Prentice Wealth Management LLC CRD 160052

$568M regulatory AUM

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 02/2008 → 07/2025
  Cadaret, Grant & Co., Inc.
  Rochester, NY
• 02/2008 → Present
  Prentice Wealth Management
  Rochester, NY
• 02/2012 → Present
  Prentice Wealth Management, Llc
  Rochester, NY
• 07/2025 → Present
  Lpl Financial Llc
  Rochester, NY

Previous Registrations

• 2008-02-04 → 2025-07-10
  Cadaret, Grant & Co., Inc.
  Webster, NY
  Rochester, NY
  Syracuse, NY
  Syracuse, NY
• 2005-03-10 → 2008-02-08
  Gunnallen Financial, Inc
  Rochester, NY
  Rochester, NY

Other Businesses

1. 07/10/2025- Prentice Wealth Managment, LLC- Registered Investment Advisor Hybrid- INV Related- At Reported Business Location(s)- Start date 04/24/2012- 160 Hours Per Month- 160 Hours During Trading- I provide investment advisory services through Prentice Wealth Managment, LLC, an independent investment advisor firm. I started this business activity in 7/2025. I expect to spend approximately 160 hours per month on this activity. Please see the advisory firm's Form ADV for more information about its address, the nature of its business, its owners, and its services at http://www.adviserinfo.sec.gov/IAPD. The firm is separate from and independent of LPL Financial. 2. 07/10/2025- Knightbridge Capital, LLC- Business Entity For Tax/Investment Purposes Only- Not INV Related- At Reported Business Location(s)- Start date 12/19/2023 3.07/10/2025 - Alpine Thread, LLC- Business Owner- Not INV Related- At Reported Business Location(s)- Start date 10/10/2023 4. 07/10/2025- 1150 Penfield Rd, LLC-Real Estate Rental- INV Related- At Reported Business Location(s)- Start date 11/18/2022- 5 Hours Per Month- 5 Hours During Trading 5. 07/10/2025- PWM Wealth Services, LLC- Business Entity For Tax/Investment Purposes Only- Not INV Related- At Reported Business Location(s)- Start date 08/16/2023 6. 07/10/2025- PWM Tax Associates, LLC-Business Entity For Tax/Investment Purposes Only- Not INV Related- At Reported Business Location(s)- Start date 12/22/2023 7. 07/10/2025- 69 Waterworks Drive, LLC- Real Estate Rental- INV Related- At Rochester, NY- Start date 01/04/2024 8. 07/10/2025- WJP2, LLC - formerly Empire Tax Consulting, LLC at formation- INV Related- At Rochester, NY- Start date 02/11/2009- 5 Hours Per Month- 5 Hours During Trading 9. 07/10/2025- Insurance Sales- Non-Variable Insurance- INV Related- At Reported Business Location(s)- Start date 06/01/1999- 5 Hours Per Month- 5 Hours During Trading 10. 07/10/2025- Prentice Wealth Managment, LLC- DBA for LPL Business (entity for LPL business)- INV Related- At Reported Business Location(s)- Start date 06/24/2012- 160 Hours Per Month- 160 Hours During Trading 11. 10/15/2025 - Knightbridge Capital - Registered Investment Advisor DBA - Investment Related - At Reported Business Location(s) - Start Date 01/14/2013 12. 05/02/2026 - PWM Tax Associates - Business Entity For Tax/Investment Purposes Only - Investment Related - Rochester, NY - Start Date 01/01/2019 - 0 hours per month/ during trading 13. 05/02/2026 - 1171 Baxter Village, LLC - Real Estate Rental - Investment Related - At Reported Business Location(s) - Start Date 12/05/2025 - 5 hours per month/ during trading

Exams

• S66 Uniform Combined State Law Examination
  2005-03-09
• S63 Uniform Securities Agent State Law Examination
  1999-08-31

Designations

• Certified Financial Planner

Other Names

• Bill Prentice
• William James Prentice