Sukru Cem Alpay

Employer firm

Strategic Advisers LLC CRD 104555

$1.37T regulatory AUM 17,518 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (investment companies)
• Portfolio management (institutions)
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 07/2017 → 01/2020
  Merrill Lynch, Pierce, Fenner & Smith Incorporated
  El Segundo, CA
• 08/2016 → 12/2016
  Unemployed
  Marina Del Rey, CA
• 01/2017 → 02/2017
  Cerritos Infiniti (The Car Group)
  Cerritos, CA
• 03/2017 → 07/2017
  Unemployed
  Marina Del Rey, CA
• 02/2018 → 01/2020
  Bank Of America, N.A.
  El Segundo, CA
• 02/2020 → 05/2021
  Unemployed
  Redondo Beach, CA
• 05/2021 → Present
  Fidelity Brokerage Services Llc
  Redondo Beach, CA
• 03/2025 → Present
  Fidelity Investments
  Boston, MA

Previous Registrations

• 2021-06-29 → 2025-03-31
  Fidelity Personal And Workplace Advisors
  Salt Lake City, UT
• 2017-12-13 → 2020-02-03
  Merrill Lynch, Pierce, Fenner & Smith Incorporated
  El Segundo, CA
  Torrance, CA

Exams

• S66 Uniform Combined State Law Examination
  2017-12-12

Other Names

• Sukru Alpay
• Jem Alpay