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Principal Securities, Inc. CRD 1137
$17.0B regulatory AUM 1,717 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
711 High Street, Des Moines, IA 50392 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| TX | RA | APPROVED | 2026-03-11 |
| MN | RA | APPROVED | 2024-04-05 |
Branch Locations
11100 Wayzata Blvd Ste 405, Minnetonka, MN 55305 • United States
8530 Eagle Point Blvd Ste 125, Lake Elmo, MN 55042 • United States
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Morgan Stanley Smith Barney Llc | St. Paul | MN | 03/2022 | 03/2024 |
| Bridgewater Bank | St. Louis Park | MN | 04/2019 | 03/2022 |
| Lyric Kitchen & Bar | Duluth | MN | 10/2017 | 12/2018 |
| Unemployed | Superior | WI | 12/2018 | 04/2019 |
| 301 Restuarant | Duluth | MN | 08/2016 | 03/2018 |
| Principal Life Insurance Company | Minnetonka | MN | 03/2024 | Present |
| Principal Securities Inc | Minnetonka | MN | 03/2024 | Present |
| Beacon Financial Group | Minnetonka | MN | 10/2024 | Present |
**INSURANCE POSITION: Financial Representative NATURE: null INVESTMENT RELATED: Yes NUMBER OF HOURS: 20 SECURITIES TRADING HOURS: 1 START DATE: 03/01/2024 ADDRESS: 11100 Wayzata Blvd Suite 405, Minnetonka MN 55305, United States DESCRIPTION: Sales and service of outside fixed insurance, including life, annuities, DI, LTC, health and group insurance. **BEACON FINANCIAL GROUP (DBA) POSITION: Financial Advisor NATURE: DI & Life Insurance/Annuities, Mutual Funds/Securities/VA/VL, Fee based financial planning INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 8 START DATE: 10/08/2024 ADDRESS: 11100 Wayzata Blvd, Suite 405, Minnetonka MN 55305, United States DESCRIPTION: My team and I will be operating under a new DBA as a financial advisor, I'll be providing holistic financial planning for current clients and new clients. **TWIN CITIES ESTATE PLANNING COUNCIL POSITION: Programs NATURE: Board Member/Officer/Director of an Organization INVESTMENT RELATED: No NUMBER OF HOURS: 4 SECURITIES TRADING HOURS: 1 START DATE: 03/20/2025 ADDRESS: 11100 Wayzata Blvd, Suite 405, Minnetonka MN 55305, United States DESCRIPTION: As part of the Program Chair, I'm responsible for organizing panel topics for scheduled events, find speakers, and moderate panels. These events are held for members and non members. Topics may be about estate planning, taxes, financial planning, and legal topics. **TONKA TALKERS TOASTMASTER POSITION: Vice President of Education NATURE: Board Member/Officer/Director of an Organization INVESTMENT RELATED: No NUMBER OF HOURS: 3 SECURITIES TRADING HOURS: 0 START DATE: 09/01/2025 ADDRESS: 12301 Ridgedale Dr., Minnetonka MN 55305, United States DESCRIPTION: Toastmasters is a public speaking and leadership club. We have meetings twice per month. I will be the Vice President of Education. My role is to help current and new members with Pathways, the education program from Toastmasters International. I help them navigate the website, keep them on track, and encourage completion of activities. **WINGS FOR WIDOWS POSITION: Wings for Widows NATURE: Financial Coach - Pro Bono INVESTMENT RELATED: Yes NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 2 START DATE: 04/01/2026 ADDRESS: 11100 Wayzata Blvd, Suite 405, Minnetonka MN 55305, United States DESCRIPTION: Wings for Widows is an online platform where widows and widowers can seek financial education and coaching. This is a Pro Bono role as a 'Coach' where I meet with individuals who reach out to review their financial situation. I do not solicit clients or products, instead, be a sounding board as they are going through loss and grief. Each client gets 3-4 hrs of pro-bono sessions.
| Code | Exam | Date |
|---|---|---|
| S66 | Uniform Combined State Law Examination | 2022-09-19 |
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