Morris Caleb Rich

Employer firm

LPl Financial LLC CRD 6413

$819B regulatory AUM 209,600 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Educational seminars
• CONSULTING AND OTHER NON-DISCRETIONARY ADVISORY SERVICES

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 04/2017 → 04/2021
  Diamond State Financial Group
  Newark, DE
• 04/2017 → 04/2021
  Securian Financial Services Inc.
  St. Paul, MN
• 04/2017 → 04/2021
  Minnesota Life
  St. Paul, MN
• 08/2012 → 07/2017
  Aldi, Inc.
  Center Valley, PA
• 04/2021 → 03/2025
  Jpmorgan Chase Bank Na
  Newark, DE
• 04/2021 → 03/2025
  Jpmorgan Securities Llc
  Newark, DC
• 11/2020 → 03/2021
  Amazon.cOm, Inc. And Its Affiliates
  Logan Township, NJ
• 03/2025 → Present
  Lpl Financial
  Mount Laurel, NJ

Previous Registrations

• 2022-02-08 → 2025-03-14
  J.P. Morgan Securities Llc
  Newark, DE
  Sewell, NJ
• 2017-08-03 → 2021-03-23
  Securian Financial Services, Inc.
  Newark, DE

Other Businesses

1)03/14/2025 - McLaughlin Private Wealth - DBA for LPL Business (entity for LPL business) - Inv Rel - At Reported Business Location(s) 2)03/14/2025 - Magical Pursuits - Travel Planner - Non-Inv Rel - Sewell, NJ - Start: 02/2024 - 5 HR/Mth

Exams

• S66 Uniform Combined State Law Examination
  2017-07-06

Other Names

• Morris Caleb Rich
• Morris Caleb Rich