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Principal Securities, Inc. CRD 1137
$17.0B regulatory AUM 1,717 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
711 High Street, Des Moines, IA 50392 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| TX | RA | APPROVED | 2023-11-08 |
| FL | RA | APPROVED | 2023-11-02 |
Branch Locations
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Bommarito Automotove Group | Ellisville | MO | 02/2015 | 07/2017 |
| Northwestern Mutual Life Insurance Company | Chesterfield | MO | 07/2017 | 08/2021 |
| Northwestern Mutual Investment Services Llc | Chesterfield | MO | 01/2017 | 08/2021 |
| Northwestern Mutual Wealth Management Company | Chesterfield | MO | 11/2017 | 08/2021 |
| Massmutual Life Insurance Co | Chesterfield | MO | 08/2021 | 08/2023 |
| Mml Investors Services, Llc | Chesterfield | MO | 08/2021 | 08/2023 |
| Principal Life Insurance Company | Bradenton | FL | 10/2023 | Present |
| Principal Securities Inc | Bradenton | FL | 10/2023 | Present |
| Ase Advisory Llc | Bradenton | FL | 07/2025 | Present |
**OUTSIDE INSURANCE SALES POSITION: Financial Professional NATURE: null INVESTMENT RELATED: No NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 10 START DATE: 11/01/2023 ADDRESS: 5343 Latches Ln, Bradenton FL 34211, United States DESCRIPTION: Soliciting and selling non-proprietary insurance including Life, Annuities, DI, LTC and other ancillary insurance through various carriers via the PPN **OLIVER REID INVESTMENTS LLC POSITION: Home Renovation / Resale NATURE: Owner/Partner/of LLC/S-Corp/REIT INVESTMENT RELATED: Yes NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 5 START DATE: 04/15/2021 ADDRESS: 5343 Latches Ln, Bradenton FL 34211, United States DESCRIPTION: Calculate ideal purchase and sale price of property. Estimate renovation and holding costs as well as profit. Conduct most of renovation work on properties. **ASE ADVISORY LLC POSITION: Owner/Partner NATURE: Partnership INVESTMENT RELATED: No NUMBER OF HOURS: 4 SECURITIES TRADING HOURS: 0 START DATE: 03/01/2024 ADDRESS: 750 Dale Ave, St Louis MO 63117, United States DESCRIPTION: LLC established for recordkeeping, accounting and partnership purposes. Will not be used for marketing or branding purposes. **ASE ADVISORY LLC (DBA) POSITION: ASE Advisory LLC NATURE: Business Consulting, Disability insurance, Fee-based planning, Life/Annuity, Group Health INVESTMENT RELATED: Yes NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 5 START DATE: 07/21/2025 ADDRESS: 5343 Latches Lane, Bradenton FL 34211, United States DESCRIPTION: The DBA is making Jason and I's team official. We want to brand ourselves as ASE Advisory including websites, signatures, letter head etc.
| Code | Exam | Date |
|---|---|---|
| S65 | Uniform Investment Adviser Law Examination | 2021-11-12 |
| S63 | Uniform Securities Agent State Law Examination | 2017-09-11 |
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