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Rfg Advisory, LLC CRD 158401
$7.97B regulatory AUM 12 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
1400 Urban Center Drive Suite 475, Vestavia Hills, AL 35242-2245 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| KS | RA | APPROVED | 2026-08-28 |
| TX | RA | APPROVED | 2026-08-28 |
Branch Locations
8700 Monrovia Suite 310, Lenexa, KS 66215 • United States
1400 Urban Center Drive Suite 475, Vestavia Hills, AL 35242-2245 • United States
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Northwestern Mutual Life Insurance Company | Milwaukee | WI | 09/2013 | 08/2026 |
| Northwestern Mutual Investment Services, Llc | Kansas City | MO | 09/2013 | 08/2026 |
| Northwestern Mutual Investment Services, Llc | Milwaukee | WI | 04/2016 | 08/2026 |
| Rfg Advisory Llc Dba Whole Story Planning | Lenexa | KS | 08/2026 | Present |
1) Whole Story Planning; YES; 8700 Monrovia, SUite 310, Lenexa, KS 66215; DBA; Owner/Founder/Advisor; Start: 8/28/2026; 160 hrs/mo; 160 during trading hrs; DBA name for advisory and insurance activity. 2) RFG Advisory, LLC; YES; 1400 Urban Center, Ste 475, Vestavia Hills, AL 35242; RIA; 160 hrs/mo; 160 during trading hrs.; RIA Affiliate; Investment Advisor Representative. 3) Pinnacle; Investment Related; 12724 Gran Bay Pkwy, Bldg 1, Ste 150, Jacksonville, FL 32258; Insurance Investments; Agent; 09/01/2026; 80 hrs/mo; 80 hrs/month during trading hours; advice on insurance investment products. 4) 100% OWNER, SEE THE SEITZ, 21323 W 58TH STREET, SHAWNEE, KANSAS, 66218, UNITED STATES OF AMERICA, NON-FINANCIAL SERVICES BUSINESS, START DATE: 07/17/2020, HOURS PER MONTH: 0-5, HOURS DURING SECURITIES TRADING HOURS: 0-5 CREATOR AND WRITER OF WEBSITE, SOCIAL MEDIA, ETC RELATED TO PROMOTING OUR FAMILY INFLUENCER BRAND "SEE THE SEITZ"
| Code | Exam | Date |
|---|---|---|
| S63 | Uniform Securities Agent State Law Examination | 2014-06-28 |
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