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Principal Advised Services CRD 297324
$1.42B regulatory AUM 16,537 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
655 9Th Street, Des Moines, IA 50309 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| IA | RA | APPROVED | 2026-08-10 |
Branch Locations
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| N/A | Cedar Rapids | IA | 06/2016 | 04/2017 |
| Metro Youth Football Association | Cedar Rapids | IA | 04/2017 | 06/2017 |
| N/A | Cedar Rapids | IA | 06/2017 | 07/2022 |
| Von Maur | Cedar Rapids/Cedar Falls | IA | 07/2022 | 08/2024 |
| Kirkwood Community College | Cedar Rapids | IA | 07/2025 | 08/2025 |
| Principal Life Insurance Company | Des Moines | IA | 06/2026 | Present |
| N/A | Waverly | IA | 08/2025 | 05/2026 |
| N/A | Waverly | IA | 08/2024 | 07/2025 |
| Principal Securities Inc. | Des Moines | IA | 06/2026 | Present |
| Principal Advised Services | West Des Moines | IA | 07/2026 | Present |
| Code | Exam | Date |
|---|---|---|
| S66 | Uniform Combined State Law Examination | 2026-07-17 |
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