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Principal Advised Services CRD 297324
$1.42B regulatory AUM 16,537 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
655 9Th Street, Des Moines, IA 50309 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| CO | RA | APPROVED | 2026-07-27 |
| IA | RA | APPROVED | 2026-07-27 |
Branch Locations
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Tiaa-Cref Individual & Institutional Services, Llc | Denver | CO | 08/2023 | 10/2025 |
| Tiaa | Denver | CO | 08/2023 | 10/2025 |
| Salesforce Inc | Denver | CO | 03/2022 | 05/2023 |
| Dhl Express | Tempe | AZ | 10/2020 | 01/2022 |
| Lone Wolf Technologies | Dallas | TX | 02/2020 | 06/2020 |
| Northwestern Mutual | Dallas | TX | 05/2019 | 08/2019 |
| Sunglass Hut | Grand Prairie | TX | 08/2017 | 02/2019 |
| University Of Texas At Dallas | Richardson | TX | 08/2018 | 12/2019 |
| Unemployed | Arlington | TX | 01/2020 | 01/2020 |
| Unemployed | Arlington | TX | 07/2020 | 09/2020 |
| Unemployed | Chicago | IL | 02/2022 | 02/2022 |
| Unemployed | Denver | CO | 06/2023 | 07/2023 |
| Unemployed | Arlington | TX | 07/2016 | 07/2017 |
| Justcountants | Arlington | TX | 02/2026 | 07/2026 |
| Principal Advised Services | Denver | CO | 07/2026 | Present |
| Unemployed | Denver | CO | 10/2025 | 02/2026 |
| Principal Securities, Inc. | Denver | CO | 07/2026 | Present |
| Principal Life Insurance Company | Denver | CO | 07/2026 | Present |
| Code | Exam | Date |
|---|---|---|
| S65 | Uniform Investment Adviser Law Examination | 2026-02-02 |
| S63 | Uniform Securities Agent State Law Examination | 2023-10-23 |
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