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Principal Advised Services CRD 297324
$1.42B regulatory AUM 16,537 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
655 9Th Street, Des Moines, IA 50309 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| CO | RA | APPROVED | 2026-01-29 |
| IA | RA | APPROVED | 2026-01-29 |
Branch Locations
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Tiaa-Cref Individual & Institutional Services, Llc | Denver | CO | 11/2023 | 12/2025 |
| Tiaa | Denver | CO | 11/2023 | 12/2025 |
| Independent Financial Service Group Llc | Bridgeville | PA | 08/2022 | 08/2023 |
| Whole Foods Market | Wexford | PA | 11/2022 | 12/2022 |
| Unemployed | Allison Park | PA | 05/2022 | 08/2022 |
| Pennsylvania State University | University Park | PA | 08/2018 | 05/2022 |
| Phoenix Solutions Llc | Allison Park | PA | 10/2020 | 08/2022 |
| Unemployed | Allison Park | PA | 07/2018 | 07/2018 |
| Hampton High School | Allison Park | PA | 08/2014 | 06/2018 |
| Unemployed | Denver | CO | 12/2025 | 01/2026 |
| Principal Life Insurance Company | Denver | CO | 01/2026 | Present |
| Principal Securities, Inc. | Denver | CO | 01/2026 | Present |
| Principal Advised Services | Denver | CO | 01/2026 | Present |
PRINCIPAL BANK POSITION: AVP - Advice, Education & Sales NATURE: Bank/Credit Union/Financial Institution Arrangement INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 01/05/2026 ADDRESS: 711 High Street, Des Moines IA 50392, United States DESCRIPTION: Principal role includes accountability for sales of bank deposit products. PRINCIPAL ADVISED SERVICES POSITION: Retirement Consultant NATURE: RIA or IAR outside of PSI INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 130 START DATE: 01/05/2026 ADDRESS: 1400 Clermont Street, Apt 6, Denver CO 80220, United States DESCRIPTION: As a Principal Advised Services IAR, I offer one-on-one investment advice to Principal retirement plan participants when eligible for a distribution at benefit event. The investment advice is a recommendation as to which of the retirement plan participant's four distribution options is in their best interest
| Code | Exam | Date |
|---|---|---|
| S65 | Uniform Investment Adviser Law Examination | 2024-05-17 |
| S63 | Uniform Securities Agent State Law Examination | 2023-12-29 |
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