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Principal Advised Services CRD 297324
$1.42B regulatory AUM 16,537 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
655 9Th Street, Des Moines, IA 50309 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| FL | RA | APPROVED | 2026-08-20 |
| IA | RA | APPROVED | 2026-07-28 |
Branch Locations
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Merrill Lynch, Pierce, Fenner & Smith Incorporated | Tampa | FL | 08/2022 | 07/2026 |
| V-Group (Trufit Gym) | New Bern | NC | 07/2017 | 07/2022 |
| Parnell Pool And Spa | Fayetteville | NC | 05/2015 | 07/2017 |
| Principal Securities, Inc. | Des Moines | IA | 07/2026 | Present |
| Principal Advised Services | Tampa | FL | 07/2026 | Present |
| Principal Life Insurance Company | Des Moines | IA | 07/2026 | Present |
| Principal Bank | Des Moines | IA | 07/2026 | Present |
| Code | Exam | Date |
|---|---|---|
| S66 | Uniform Combined State Law Examination | 2025-02-20 |
| S63 | Uniform Securities Agent State Law Examination | 2024-10-03 |
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