Kevin Ray Price

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 05/2016 → 07/2016
  Thrivent Investment Management Inc
  Irving, TX
• 06/2016 → 07/2016
  Thrivent Financial
  Appleton, WI
• 03/2020 → 06/2022
  Nylife Securities Llc
  Frisco, TX
• 03/2020 → 06/2022
  New York Life Insurance Company
  Frisco, TX
• 10/2015 → 07/2017
  Price Consulting
  Mesquite, TX
• 07/2017 → 09/2018
  Hardrock Club At Sdsmt
  Rapid City, SD
• 09/2018 → 02/2020
  Farmers Insurance
  Plano, TX
• 07/2022 → 10/2024
  Thrivent Investment Management Inc
  Fort Worth, TX
• 06/2022 → 10/2024
  Thrivent Financial
  Appleton, WI
• 10/2024 → 08/2025
  National Life Group
  Addison, TX
• 10/2024 → 08/2025
  Equity Services Inc
  Montpelier, VT
• 09/2025 → Present
  Cetera Investment Services Llc
  Saint Cloud, MN
• 09/2025 → Present
  Cetera Investment Advisers Llc
  Hattiesburg, MS
• 09/2025 → Present
  Regions Bank
  Hattiesburg, MS

Previous Registrations

• 2024-11-01 → 2025-08-14
  Equity Services, Inc.
  Addison, TX
• 2022-10-21 → 2024-10-15
  Thrivent Investment Management Inc.
  Minneapolis, MN
  Allen, TX
  Fort Worth, TX
• 2016-05-06 → 2016-07-29
  Thrivent Investment Management Inc.
  Irving, TX

Exams

• S66 Uniform Combined State Law Examination
  2022-09-20
• S63 Uniform Securities Agent State Law Examination
  2020-09-09