Launcelot M Simon

Employer firm

Principal Advised Services CRD 297324

$1.42B regulatory AUM 16,537 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 05/2011 → 02/2018
  Unemployed
  New York, NY
• 02/2022 → 06/2023
  The Vanguard Group, Inc
  Malvern, PA
• 02/2018 → 08/2021
  Td Bank
  Lodi, NJ
• 01/2000 → 02/2022
  Mollo Management
  New York, NY
• 03/2022 → 01/2023
  Self-Employed
  North Bergen, NJ
• 10/2018 → 06/2025
  The Ryhill Properties Llc
  Lodi, NJ
• 06/2023 → 06/2025
  Voya
  Riverview, FL
• 06/2023 → 06/2025
  Voya Financial Partners, Llc
  Riverview, FL
• 06/2023 → 06/2025
  Voya Retirement Advisors, Llc
  Philadelphia, PA
• 07/2025 → Present
  Principal Life Insurance Company
  Davenport, FL
• 07/2025 → Present
  Principal Advised Services
  Davenport, FL
• 07/2025 → Present
  Principal Securities, Inc.
  Davenport, FL

Previous Registrations

• 2023-07-05 → 2025-06-26
  Voya Retirement Advisors, Llc
  Philadelphia, PA
  Windsor, CT
  Riverview, FL
• 2022-07-01 → 2023-06-07
  Vanguard Advisers, Inc.
  Malvern, PA

Other Businesses

THE LEMON BAR LLC POSITION: Managing Member NATURE: Owner/Partner/of LLC/S-Corp/REIT INVESTMENT RELATED: No NUMBER OF HOURS: 25 SECURITIES TRADING HOURS: 0 START DATE: 08/03/2025 ADDRESS: 5130 quakers Place, St cloud FL 34769, United States DESCRIPTION: I am a 50% owner in a mobile lemonade trailer business where I help make fresh squezed lemonades at local events and private parties around orlando, its a startup, out tiktok is where we have a following @thelemonbarFL

Exams

• S66 Uniform Combined State Law Examination
  2022-06-30
• S63 Uniform Securities Agent State Law Examination
  2009-10-21

Other Names

• Launcelot Simon
• Launcelot M Simon
• Launcelot Martin Simon