Kenneth Robert Picerno

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 02/1997 → 11/2022
  Kenneth R Picerno Cpa
  Plano, TX
• 07/2010 → 09/2025
  Avantax Investment Services, Inc.
  Murphy, TX
• 07/2010 → 05/2021
  Avantax Insurance Agency, Llc
  Murphy, TX
• 03/2025 → Present
  Srk 741 Enterprises Llc
  Murphy, TX
• 09/2025 → Present
  Cetera Wealth Services, Llc
  Murphy, TX
• 09/2025 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL

Previous Registrations

• 2010-08-25 → 2025-09-05
  Avantax Advisory Services
  Plano, TX
  Dallas, TX
  Plano, TX
  Murphy, TX
  Dallas, TX
• 2006-03-07 → 2010-05-26
  Money Concepts Capital Corp
  Plano, TX
  Dallas, TX
  Palm Beach Gardens, FL
  Palm Beach Gardens, FL

Other Businesses

1) Fiduciary Appointment-Trustee 2308 Tamarisk Lane~Plano~TX~75023~6/7/2014~4hrs~2hrs~Prepare the financial reports and tax returns, make distributions to the beneficiary as required by the trust document, and determine where to best invest the money in the trust 2) 4th Street Development LLC 218 W. 4th Street~Anna~TX~75409~Rental Property Owner/Management~Partner/General Partner~8/1/2013~2hrs~0hrs~I have a 50% ownership of the building and we rent out the space 3) Osage Development LLC 4704 Glenwood Lane~Anna~TX~75409~Rental Property Owner/Management~Partner/General Partner~2/24/2015~0hrs~0hrs~Own land only. No rentals. 4) RPJ Financial Group LLC 2308 Tamarisk Lane~Plano~TX~75023~No Outside Business Activities - Investments Only~Partner/General Partner~2/24/2015~3hrs~0hrs~research and look for investments to be purchased thru Avantax 5) DAGWOOD DEVELOPMENT LLC POSITION: 50% owner NATURE: residential real estate rental property INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 1 START DATE: 04/19/2021 ADDRESS: 2308 Tamarisk Lane, Plano TX 75023, United States DESCRIPTION: a rental property--collect rent, make repairs 6) KENNETH R PICERNO, CPA, PLLC POSITION: owner/member NATURE: This is my CPA practice. Traditional CPA services---accounting and tax INVESTMENT RELATED: No NUMBER OF HOURS: 200 SECURITIES TRADING HOURS: 115 START DATE: 11/01/2022 ADDRESS: 2308 Tamarisk Lane, Plano TX 75023, United States DESCRIPTION: I own the CPA practice. Still setting it up, not fully functionable as of today 7) KENNETH R PICERNO POSITION: licensed representative at Avanatx Wealth Management NATURE: licensed under Finra for financial planning and securities INVESTMENT RELATED: No NUMBER OF HOURS: 25 SECURITIES TRADING HOURS: 25 START DATE: 08/12/2010 ADDRESS: 734 Pheasant Run Drive, Murphy TX 75094, United States DESCRIPTION: financial planning and securities 8) SRK 741 ENTERPRISES LLC POSITION: owner NATURE: This is a single member LLC designed to protect my personal assets from the actions of my CPA firm investing in normal securities and bonds. This is the only activity of the LLC. I am only owner of the LLC and the LLC is not an investment club. INVESTMENT RELATED: No NUMBER OF HOURS: 50 SECURITIES TRADING HOURS: 20 START DATE: 03/01/2025 ADDRESS: 734 Pheasant Run Drive, Murphy TX 75094, United States DESCRIPTION: My duties are of those nomally associated with a single member LLC, managing the activity as needed. 9) Susan Davis Trust; Trustee; Fiduciary Appointment; NIR; 2; 06/07/2014; 2308 Tamarisk Lane Plano TX 75023; Prepare the financial reports and tax returns, make distributions to the beneficiary as required by the trust document, and determine where to best invest the money in the trust

Exams

• S63 Uniform Securities Agent State Law Examination
  2000-12-29

Designations

• Certified Financial Planner