Richard Lann Farrar

Employer firm

Cetera Investment Advisers LLC CRD 105644

$257B regulatory AUM 24,019 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 12/1981 → 06/2022
  Insurance Agent/Broker
  Bham, AL
• 01/1984 → 06/2022
  General American Insurance
  Bham, AL
• 05/2000 → 06/2022
  Lincoln Financial Advisors
  Birmingham, AL
• 05/2000 → 06/2022
  Lincoln National Life
  Birmingham, AL
• 06/2022 → Present
  Cetera Advisors Llc
  St Cloud, MN
• 12/2016 → Present
  Lion Street
  Hoover, AL
• 09/2013 → Present
  Fs Benefits, Llc
  Hoover, AL
• 06/2006 → Present
  Mountain Top Companies, Llc
  Hoover, AL
• 03/2024 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL

Previous Registrations

• 2000-05-19 → 2022-06-16
  Osaic Fa, Inc.
  Birmingham, AL
  Birmingham, AL

Other Businesses

1. NAME OF OTHER BUSINESS: FIXED INSURANCE WITH VARIOUS COMPANIES, INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: FIXED INSURANCE, START DATE: 06/2022, APX NUMBER OF HOURS PER WEEK: 8, APX NUMBER OF HOURS DURING TRADING HOURS: 6, POSITION/TITLE/RELATIONSHIP: INSURANCE AGENT , BRIEF DESCRIPTION OF DUTIES: SELLS LIFE, DISABILITY, HEALTH, FIXED ANNUITIES AND LONG-TERM CARE 2. NAME OF OTHER BUSINESS: TOTUS WEALTH MANAGEMENT , INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: FINANCIAL SERVICES, START DATE: 06/2022, POSITION/TITLE/RELATIONSHIP: FINANCIAL PROFESSIONAL, APX NUMBER OF HOURS PER WEEK: 50, APX NUMBER OF HOURS DURING TRADING HOURS: 32.5, BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES; 3. NAME OF OTHER BUSINESS: LION STREET, INVESTMENT RELATED: YES, ADDRESS: 781 CHESTNUT PARK LANE, HOOVER, AL, 35226, NATURE OF BUSINESS: INSURANCE MARKETING, START DATE:12/2016, POSITION/TITLE/RELATIONSHIP: PRODUCER/PART OWNER, APX NUMBER OF HOURS PER WEEK: 5, APX NUMBER OF HOURS DURING TRADING HOURS: 3, BRIEF DESCRIPTION OF DUTIES: BRING BEST OF BREED TO MY CLIENTS CONCERNING THEIR INSURANCE RELATED MATTERS; 4. NAME OF OTHER BUSINESS: FS BENEFITS, LLC, INVESTMENT RELATED: NO, ADDRESS: 781 CHESTNUT PARK LANE, HOOVER, AL, 35226, NATURE OF BUSINESS: EMPLOYEE BENEFITS, START DATE: 09/2013, POSITION/TITLE/RELATIONSHIP: VP/PARTNER, APX NUMBER OF HOURS PER WEEK: VARIES, APX NUMBER OF HOURS DURING TRADING HOURS: VARIES, BRIEF DESCRIPTION OF DUTIES: SELL EMPLOYEE BENEFITS TO MIDDLE MARKET COMPANIES; 5. NAME OF OTHER BUSINESS: MOUNTAIN TOP COMPANIES, LLC, INVESTMENT RELATED: NO, ADDRESS: 781 CHESTNUT PARK LANE, HOOVER, AL, 35226, NATURE OF BUSINESS: FIXED INSURANCE AND EMPLOYEE BENEFITS, START DATE: 06/2006, POSITION/TITLE/RELATIONSHIP: OWNER, APX NUMBER OF HOURS PER WEEK: 1, NOT DURING TRADING HOURS, BRIEF DESCRIPTION OF DUTIES: SALES OF FIXED INSURANCE RELATED PRODUCTS AND EMPLOYEE BENEFITS; 6. NAME OF OTHER BUSINESS: LIFE SETTLEMENT BUSINESS ; INVESTMENT RELATED: NO ; ADDRESS: SAME AS REGISTERED LOCATION; NATURE OF BUSINESS: LIFE SETTLEMENT; START DATE: 03/2024; APX NUMBER OF HOURS PER WEEK: VARIES; APX NUMBER OF HOURS DURING TRADING HOURS: VARIES; POSITION/TITLE/RELATIONSHIP: INSURANCE AGENT; BRIEF DESCRIPTION OF DUTIES: LIFE SETTLEMENTS WITH CETERA APPROVED VENDORS;

Exams

• S65 Uniform Investment Adviser Law Examination
  1997-07-28
• S63 Uniform Securities Agent State Law Examination
  1984-04-03

Designations

• Certified Financial Planner
• Chartered Financial Consultant

Other Names

• Rick Farrar
• Ricky Farrar