Brian Helms

Employer firm

Independent Advisor Alliance, LLC CRD 168267

$17.2B regulatory AUM 533 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Periodicals / newsletters

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 01/2023 → Present
  Lpl Financial Llc
  Bryant, AR
• 09/1996 → 01/2023
  University Of Arkansas System Division Of Agriculture
  Little Rock, AR

Other Businesses

1) 05/03/2023- GenWealth Financial Advisors / DBA for LPL Business (entity for LPL business) - Inv. Related - At Reported Business Location(s) - Start Date:05/03/2023. 2) 04/09/2024 - Spark - DBA for LPL Business (entity for LPL business) - Investment Related - At Reported Business Location(s) - Start Date 03/01/2024 - 10 Hours per Month/ During Trading. 3) 04/10/2024 - GenWealth Financial Advisors - Registered Investment Advisor DBA - Investment Related - At Reported Business Location(s) - Start Date 04/01/2024 - 40 Hours per Month/ During Trading - I provide investment advisory services through Independent Advisor Alliance, an independent investment advisor firm. I started this business activity in 4/2024. I expect to spend approximately 40 hours per month on this activity. Please see the advisory firm's Form ADV for more information about its address, the nature of its business, its owners, and its service6s at http://www.adviserinfo.sec.gov/IAPD. The firm is separate from and independent of LPL Financial. 4) 04/10/2024 - Independent Advisor Alliance - Registered Investment Advisor Hybrid - Investment Related - At Reported Business Location(s) - Start Date 04/01/2024 - 40 Hours per Month/ During Trading - I provide investment advisory services through Independent Advisor Alliance, an independent investment advisor firm. I started this business activity in 4/2024. I expect to spend approximately 40 hours per month on this activity. Please see the advisory firm's Form ADV for more information about its address, the nature of its business, its owners, and its service6s at http://www.adviserinfo.sec.gov/IAPD. The firm is separate from and independent of LPL Financial. 5) 12/13/2024 - Sage Insurance Partners - Non-Variable Insurance - Agent - Investment Related - At Reported Business Location(s) - Start Date 12/10/2024 - 4 hours per month/ during trading. 6) 08/28/2025 - Spark - Investment Related - Registered Investment Advisor DBA - At Reported Business Location(s) - Start Date:08/19/2025 - 8 Hrs/Mth - 8 Hrs During Trading.

Exams

• S65 Uniform Investment Adviser Law Examination
  2023-11-10
• S63 Uniform Securities Agent State Law Examination
  2023-10-04