Aaron Daniel Lucero

Employer firm

Equitable Advisors, LLC CRD 6627

$42.5B regulatory AUM 171,648 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers
• Educational seminars

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 09/2015 → 01/2022
  Wells Fargo Advisors Financial Network, Llc
  Coupeville, WA
• 01/2022 → 08/2026
  Stifel Independent Advisors, Llc
  Coupeville, WA
• 08/2026 → Present
  Equitable Advisors, Llc
  Coupeville, WA

Previous Registrations

• 2022-01-25 → 2026-08-20
  Stifel Independent Advisors, Llc
  St. Louis, MO
  Coupeville, WA
  Coupeville, WA
• 2015-09-03 → 2022-02-14
  Wells Fargo Advisors Financial Network, Llc
  Coupeville, WA
• 2012-06-01 → 2015-08-11
  Wells Fargo Advisors Financial Network, Llc
  St George, UT
  La Jolla, CA
  Newport Beach, CA
  St. Louis, MO
  La Jolla, CA
  Santa Ana, CA
  Rancho Santa Margarita, CA
• 2009-08-14 → 2012-05-21
  Edward Jones
  St Louis, MO
• 2007-08-09 → 2009-08-05
  Equitable Advisors, Llc
  Creve Coeur, MO

Other Businesses

1. Terra Firma Wealth Management; 107 S Main St, Ste G 101, Coupeville, WA 98239; Investment management and financial planning; Managing Member; Portfolio management, financial planning; 09/01/2015; 40 Hours per Week; During Securities Trading Hours; Investment-Related. 2. Terra Firma 401K; 107 S Main St, Ste G 101, Coupeville, WA 98239; Co Trustee; 11/2/2015; 1 hour per month; during sec trading hours; inv related 3. Coupeville Historic Waterfront Association; PO Box 121 Coupeville WA 98239; CHWA is a Washington designated Mainstreet association supporting the business and growth efforts of Coupeville downtown; Board Member "at large"; Voting on matters pertaining to the growth and vitality of the waterfront downtown area; 10/19/2023; 4.00hrs/month; Not during Securities Trading Hours; Not investment-Related 4. Three Strand Cord Holdings, LLC; 709 Edgefield Ln Coupeville WA 98239; This is a holding LLC for a office building I will be purchasing for our practice; Managing Member; Owner of the building that will be the professional office for my SIA affiliated practice; 07/17/2024; 4.00hrs/month; Not during Securities Trading Hours; investment-Related 5. Coupeville School District; 501 S Main St Coupeville WA 98239; Public School District; Fastpitch Softball Head Coach; Coaching; 11/01/2024; 2 hrs/day; Not during securities trading hours; Not Investment-Related 6. Citizens for Coupeville Schools Levy; 501 S Main St Coupeville, WA 98239; Campaign for the renewal of a public voter tax levy for the public school district; Treasurer; Issue potential reimbursements to committee members for cost incurred in supporting the initiative; 12/03/2025; 1hr/wk; Not during securities trading hours; Not investment related

Exams

• S66 Uniform Combined State Law Examination
  2006-06-20
• S63 Uniform Securities Agent State Law Examination
  1999-08-18

Designations

• Certified Financial Planner
• Chartered Financial Consultant