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Principal Advised Services CRD 297324
$1.42B regulatory AUM 16,537 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
655 9Th Street, Des Moines, IA 50309 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| NC | RA | APPROVED | 2024-05-29 |
| IA | RA | APPROVED | 2024-05-24 |
Branch Locations
1 disclosure category reported Yes on this SEC record. Read each Yes below, then review the firm’s Form ADV Item 11 guide for how disclosure questions work.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Fastenal | High Point | NC | 08/2014 | 10/2017 |
| Industrial Air | Greensboro | NC | 02/2017 | 03/2020 |
| Crown Mark | High Point | NC | 03/2020 | 09/2020 |
| National Freight Industries | Greensboro | NC | 09/2020 | 08/2021 |
| Borad Path | Tucson | AZ | 08/2021 | 03/2022 |
| Unemployed | Greensboro | NC | 03/2022 | 08/2022 |
| Principal Life Insurance | Charlotte | NC | 08/2022 | Present |
| Principal Securities | Charlotte | NC | 08/2022 | Present |
| Principal Advised Services | Charlotte | NC | 04/2024 | Present |
**PRINCIPAL ADVISED SERVICES POSITION: Retirement Consultant NATURE: RIA or IAR outside of PSI INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 130 START DATE: 11/22/2022 ADDRESS: 711 High Street, Des Moines IA 50392, United States DESCRIPTION: Investment Adviser Representative of a Registered Investment Adviser that facilitates investment advice to its customers. Compensation is from combined role with Principal on behalf of the Principal Securities, Principal Bank and Principal Advised Services entities. **PRINCIPAL BANK POSITION POSITION: Advice, Education & Sales NATURE: Bank/Credit Union/Financial Institution Arrangement INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 130 START DATE: 09/21/2021 ADDRESS: 711 High Street, Des Moines IA 50392, United States DESCRIPTION: Principal role includes accountability for sales of bank deposit products. **RUBY RIDES, LLC POSITION: Rental Car Business NATURE: Owner/Partner/of LLC/S-Corp/REIT INVESTMENT RELATED: No NUMBER OF HOURS: 5 SECURITIES TRADING HOURS: 0 START DATE: 09/30/2025 ADDRESS: 4974 Payne St, Trinity NC 27370, United States DESCRIPTION: Ruby Rides is an LLC. This is a business he is renting a car that he owns on the Turo platform. **RUBY HUNTERS, LLC POSITION: Ruby Hunters LLC NATURE: Real Estate Rental Income INVESTMENT RELATED: Yes NUMBER OF HOURS: 4 SECURITIES TRADING HOURS: 0 START DATE: 11/07/2025 ADDRESS: 160 Hamlet Way, Reidsville NC 27320, United States DESCRIPTION: Rental Property.
| Code | Exam | Date |
|---|---|---|
| S66 | Uniform Combined State Law Examination | 2024-05-23 |
| S63 | Uniform Securities Agent State Law Examination | 2022-10-14 |
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