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Principal Advised Services CRD 297324
$1.42B regulatory AUM 16,537 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
655 9Th Street, Des Moines, IA 50309 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| FL | RA | APPROVED | 2025-02-05 |
| IA | RA | APPROVED | 2025-01-26 |
Branch Locations
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Principal Life Insurance Company | Dunnellon | FL | 01/2023 | Present |
| Principal Securities, Inc. | Dunnellon | FL | 01/2023 | Present |
| Wealth And Income Strategies | Ocala | FL | 05/2022 | 01/2023 |
| S&P Accounting | Ocala | FL | 04/2021 | 08/2021 |
| Ocala Christian Academy | Gainesville | FL | 08/2012 | 05/2018 |
| University Of Florida | Gainesville | FL | 08/2020 | 05/2022 |
| Santa Fe College | Gainesville | FL | 08/2018 | 08/2020 |
| Wealth And Income Strategies, Inc. | Ocala | FL | 02/2023 | 02/2025 |
| Principal Advised Services | Dunnellon | FL | 01/2025 | Present |
**INSURANCE POSITION: Fixed Insurance NATURE: null INVESTMENT RELATED: Yes NUMBER OF HOURS: 120 SECURITIES TRADING HOURS: 120 START DATE: 07/06/2023 ADDRESS: 50 SE 16th AVE, Ocala FL 34471, United States DESCRIPTION: Sale of Fixed Annuity, Life, LTC and DI through Various Carriers. **STATE OF FLORIDA POSITION: State Committeeman NATURE: Elected Official INVESTMENT RELATED: No NUMBER OF HOURS: 2 SECURITIES TRADING HOURS: 0 START DATE: 05/01/2024 ADDRESS: 2059 NW 165th Court Road, Dunnellon FL 34432, United States DESCRIPTION: I have been asked to be nominated for State Committeeman. This role primarily focuses on working as a liaison between the state party and local party for any transference of news or other types of information. As State Committeeman I will need to attend quarterly meetings hosted by the state party, but most meetings will be held over zoom on the weekends. There are no financial transactions involved with position (No bank accounts, check writing, or financial decisions). **PRINCIPAL BANK POSITION: AVP - Advice, Education & Sales NATURE: Bank/Credit Union/Financial Institution Arrangement INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 01/06/2025 ADDRESS: 711 High Street, DES MOINES IA 50392, United States DESCRIPTION: Principal role includes accountability for sales of bank deposit products. **PRINCIPAL ADVISED SERVICES POSITION: Retirement Consultant NATURE: RIA or IAR outside of PSI INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 01/06/2025 ADDRESS: 711 High Street, DES MOINES IA 50392, United States DESCRIPTION: As a Principal Advised Services IAR, I offer one-on-one investment advice to Principal retirement plan participants when eligible for a distribution at benefit event. The investment advice is a recommendation as to which of the retirement plan participant's four distribution options is in their best interest.
| Code | Exam | Date |
|---|---|---|
| S66 | Uniform Combined State Law Examination | 2023-11-14 |
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