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Principal Advised Services CRD 297324
$1.42B regulatory AUM 16,537 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
655 9Th Street, Des Moines, IA 50309 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| IA | RA | APPROVED | 2024-08-14 |
Branch Locations
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| Wells Fargo | Des Moines | IA | 05/2020 | 05/2022 |
| Student | Ames | IA | 08/2016 | 11/2020 |
| Student | Ames | IA | 08/2014 | 10/2017 |
| Jaa Marketing | Bloomington | IN | 10/2017 | 05/2018 |
| Northwestern Mutual Life Insurance Company | Milwaukee | WI | 05/2022 | 09/2022 |
| Northwestern Mutual Investment Services Llc | W Des Moines | IA | 06/2022 | 09/2022 |
| Wesco | Urbandale | IA | 09/2022 | 02/2024 |
| Principal Life Insurance | Norwalk | IA | 02/2024 | Present |
| Principal Securities | Norwalk | IA | 03/2024 | Present |
| Principal Advised Services | Norwalk | IA | 07/2024 | Present |
**PRINCIPAL ADVISED SERVICES POSITION: Retirement Consultant NATURE: RIA or IAR outside of PSI INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 09/23/2024 ADDRESS: 711 High Street, Des Moines IA 50392, United States DESCRIPTION: As a Principal Advised Services IAR, I offer one-on-one investment advice to Principal retirement plan participants when eligible for a distribution at benefit event. The investment advice is a recommendation as to which of the retirement plan participant's four distribution options is in their best interest. **PRINCIPAL BANK POSITION: AVP - Advice, Education, & Sales NATURE: Bank/Credit Union/Financial Institution Arrangement INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 05/28/2024 ADDRESS: 711 High Street, Des Moines IA 50392, United States DESCRIPTION: Principal role includes accountability for sales of bank deposit products.
| Code | Exam | Date |
|---|---|---|
| S66 | Uniform Combined State Law Examination | 2024-05-13 |
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