Ethan Florence

Employer firm

J.p. Morgan Securities LLC CRD 79

$430B regulatory AUM 407,036 advisory clients

Reported services (Item 5G)

• Financial planning
• Portfolio management (individuals)
• Portfolio management (institutions)
• Pension consulting
• Selection of other advisers

From the firm’s Form ADV. Read the guides:

• Item 5F — Regulatory AUM
• Item 5G — Advisory services
• Full firm profile

Current Employers

Employment History

• 10/2022 → 09/2023
  E*Trade Securities Llc
  Alpharetta, GA
• 11/2020 → Present
  Florence & Rayol Llc/Match My Mechanic
  Alpharetta, GA
• 06/2022 → 08/2022
  Peachtree Planning
  Sandy Springs, GA
• 06/2015 → 04/2018
  Unemployed
  Milton, GA
• 06/2019 → 02/2020
  El Felix
  Alpharetta, GA
• 05/2018 → 09/2018
  Brine Seafood Shack
  Alpharetta, GA
• 03/2020 → 11/2020
  Unemployed
  Athens, GA
• 09/2024 → 05/2025
  Morgan Stanley
  Alpharetta, GA
• 06/2025 → Present
  J.P. Morgan Securities Llc
  Atlanta, GA
• 06/2025 → Present
  Jpmorgan Chase Bank, N.A.
  Atlanta, GA
• 10/2018 → 05/2019
  Unemployed
  Alpharetta, GA
• 04/2023 → 05/2025
  Morgan Stanley
  Alpharetta, GA

Previous Registrations

• 2024-05-28 → 2025-05-28
  Morgan Stanley
  Alpharetta, GA

Other Businesses

Florence & Rayol LLC/Match My Mechanic Investment related: No; 1061 Colony Drive, Alpharetta, Georgia; Automotive/Transportation, Technology; Owner/Partner; 11/2020; During business hours: 0; After business hours: 8; Duties: Sales/Marketing, Accounting/Bookkeeping, Administrative, Customer Service, Other

Exams

• S66 Uniform Combined State Law Examination
  2024-05-28
• S63 Uniform Securities Agent State Law Examination
  2023-02-03

Other Names

• Ethan James Florence
• Ethan Florence
• Ethan J Florence