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Principal Advised Services CRD 297324
$1.42B regulatory AUM 16,537 advisory clients
Reported services (Item 5G)
From the firm’s Form ADV. Read the guides:
655 9Th Street, Des Moines, IA 50309 • United States
Current Registrations
| Authority | Category | Status | Date |
|---|---|---|---|
| IA | RA | APPROVED | 2026-01-26 |
| MN | RA | APPROVED | 2026-01-26 |
Branch Locations
No disclosure categories reported as “Yes” on this SEC record.
| Organization | City | State | From | To |
|---|---|---|---|---|
| University Of Minnesota | Minneapolis | MN | 01/2013 | 08/2019 |
| Door Dash | Minneapolis | MN | 03/2019 | 09/2021 |
| Lyft | Minneapolis | MN | 06/2018 | 09/2020 |
| Uber | Minneapolis | MN | 06/2018 | 09/2020 |
| Amazon | Minneapolis | MN | 03/2019 | 09/2021 |
| Virginia National Guard | Winchester | VA | 08/2019 | 12/2023 |
| Intelligere | Plymouth | MN | 04/2019 | 08/2020 |
| Us Census Bureau | Rochester | MN | 08/2020 | 10/2020 |
| Wells Fargo | Roseville | MN | 11/2020 | 06/2021 |
| Principal Life Insurance Company | Saint Paul | MN | 06/2021 | Present |
| Principal Securities, Inc. | Saint Paul | MN | 12/2021 | Present |
| Principal Advised Services | Cottage Grove | MN | 01/2026 | Present |
LOWE'S POSITION: Customer Service Associate NATURE: Part time employment-Retail INVESTMENT RELATED: No NUMBER OF HOURS: 80 SECURITIES TRADING HOURS: 0 START DATE: 10/05/2024 ADDRESS: 1795 ROBERT ST S, WEST ST PAUL MN 55118, United States DESCRIPTION: Title: Customer Service Associate, Duties: provide in person customer service in tools and hardware department, clean and maintain department area, assist in sales of home improvement products, stock shelves, restock items, set up and maintain product displays, assist in placing special orders, customer are primarily individuals. PRINCIPAL BANK POSITION: AVP - Advice, Education & Sales NATURE: Bank/Credit Union/Financial Institution Arrangement INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 01/10/2026 ADDRESS: 6597 Pine Arbor Ln S, Cottage Grove MN 55016, United States DESCRIPTION: Principal role includes accountability for sales of bank deposit products. PRINCIPAL ADVISED SERVICES, LLC (PAS) POSITION: Retirement Consultant NATURE: RIA or IAR outside of PSI INVESTMENT RELATED: Yes NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 130 START DATE: 01/10/2026 ADDRESS: 6597 Pine Arbor Ln S, Cottage Grove MN 55016, United States DESCRIPTION: As a Principal Advised Services IAR, I offer one-on-one investment advice to Principal retirement plan participants when eligible for a distribution at benefit event. The investment advice is a recommendation as to which of the retirement plan participant's four distribution options is in their best interest.
| Code | Exam | Date |
|---|---|---|
| S66 | Uniform Combined State Law Examination | 2025-12-22 |
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