Colby John Conover

Current Employers

Employment History

• 09/2014 → 08/2023
  Securian Financial Services Inc
  St Paul, MN
• 09/2014 → 08/2023
  Minnesota Life Insurance Co
  St Paul, MN
• 09/2014 → Present
  Heritage Financial Services
  Omaha, NE
• 08/2023 → Present
  Cetera Wealth Services, Llc
  Norfolk, NE
• 08/2023 → Present
  Cetera Investment Advisers Llc
  Schaumburg, IL
• 02/2023 → Present
  Coco Bongo, Llc
  Hartington, NE
• 01/2026 → Present
  Kc Slides Llc Dba Slick City
  Lees Summit, MO
• 01/2026 → Present
  Kc Slides Re Llc Dba Slick City
  Lees Summit, MO
• 01/2025 → Present
  Conover Consulting Llc Dba Heritage Financial Services
  Norfolk, NE

Previous Registrations

• 2014-11-20 → 2023-08-10
  Securian Financial Services, Inc.
  Omaha, NE
  Norfolk, NE
  St. Paul, MN

Other Businesses

1. INVESTMENT PROPERTY POSITION: Owner NATURE: Rental Property INVESTMENT RELATED: Yes NUMBER OF HOURS: 15 SECURITIES TRADING HOURS: 5 START DATE: 06/01/2021 ADDRESS: 310 S 8th St, Norfolk NE 68701, United States DESCRIPTION: Short to mid-term rental property in the Phoenix/Scottsdale AZ area for Airbnb, VRBO, and MLS 1-3 month listing for traveling professionals; 2. NAME OF OTHER BUSINESS: COCO BONGO LLC; INVESTMENT RELATED: NO; ADDRESS: 2620 NE MCBAINE, LEES SUMMIT, MO 64002; NATURE OF BUSINESS: LLC; START DATE: 9/2025; POSITION/TITLE/RELATIONSHIP: OWNER; APX NUMBER OF HOURS PER WEEK: 5; APX NUMBER OF HOURS DURING TRADING HOURS: 3; BRIEF DESCRIPTION OF DUTIES: LLC FOR HOTEL/WEDDING VENUE & SLICK CITY ACTION AMUSEMENT PARKS; 3. NAME OF OTHER BUSINESS: HERITAGE FINANCIAL SERVICES DBA HFS; INVESTMENT RELATED: YES; ADDRESS: SAME AS REGISTERED LOCATION; NATURE OF BUSINESS: FINANCIAL SERVICES; START DATE: 01/2020; POSITION/TITLE/RELATIONSHIP: FINANCIAL PROFESSIONAL; APX NUMBER OF HOURS PER WEEK: 40; APX NUMBER OF HOURS DURING TRADING HOURS: 32.5; BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL AND INSURANCE SERVICES; 4. NAME OF OTHER BUSINESS: KC SLIDES LLC DBA SLICK CITY; INVESTMENT RELATED: NO; ADDRESS: LEES SUMMIT, MO 64063; NATURE OF BUSINESS: FAMILY ENTERTAINMENT; START DATE: 01/2026; POSITION/TITLE/RELATIONSHIP: MEMBER; APX NUMBER OF HOURS PER WEEK: 3; APX NUMBER OF HOURS DURING TRADING HOURS: 1; BRIEF DESCRIPTION OF DUTIES: WILL HELP TO GET BUSINESS STARTED AND MARKETING FOR INITIAL OPENING; 5. NAME OF OTHER BUSINESS: KC SLIDES RE LLC DBA SLICK CITY; INVESTMENT RELATED: NO; ADDRESS: LEES SUMMIT, MO 64063; NATURE OF BUSINESS: FAMILY ENTERTAINMENT; START DATE: 01/2026; POSITION/TITLE/RELATIONSHIP: MEMBER; APX NUMBER OF HOURS PER WEEK: 2; APX NUMBER OF HOURS DURING TRADING HOURS: 2; BRIEF DESCRIPTION OF DUTIES: MANAGING PARTNER; 6. NAME OF OTHER BUSINESS: CONOVER CONSULTING LLC DBA HERITAGE FINANCIAL SERVICES; INVESTMENT RELATED: YES; ADDRESS: SAME AS REGISTERED LOCATION; NATURE OF BUSINESS: FINANCIAL SERVICES; START DATE: 01/2026; POSITION/TITLE/RELATIONSHIP: PRESIDENT; APX NUMBER OF HOURS PER WEEK: 40; APX NUMBER OF HOURS DURING TRADING HOURS: 32.5; BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES;

Exams

• S66 Uniform Combined State Law Examination
  2014-11-13