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Current Employers
Financial Planning By Design

Indian Harbour Beach, FL • United States

Current Registrations

AuthorityCategoryStatusDate
FL RA APPROVED 2024-01-10
  • FL RA
    APPROVED
    Since 2024-01-10

Branch Locations

Indian Harbour Beach, FL • United States

Disclosures

No disclosure categories reported as “Yes” on this SEC record.

  • Regulatory action No
  • Criminal No
  • Bankruptcy No
  • Civil judicial No
  • Bond No
  • Judgment / lien No
  • Investigation No
  • Customer complaint No
  • Termination No
Employment History
OrganizationCityStateFromTo
London Bay Homes Sarasota FL 09/2016 04/2017
Century 21 Ocean Cocoa Beach FL 01/2016 09/2016
Ascendia Real Estate Sarasota FL 05/2017 05/2020
Halliday Financial, Llc Sarasota FL 05/2017 07/2018
Raymond James & Associates, Inc. Sarasota FL 07/2018 05/2020
Fidelity Brokerage Services Sarasota FL 05/2020 06/2021
J.W. Cole Financial, Inc Tampa FL 07/2021 11/2021
J.W. Cole Advisors, Inc Tampa FL 07/2021 11/2021
Semmax Financial Advisors, Inc. Winston Salem NC 12/2021 05/2022
J.W. Cole Advisors, Inc. Tampa FL 06/2022 Present
J.W. Cole Financial, Inc. Tampa FL 06/2022 Present
Financial Planning By Design Llc Indian Harbour Beach FL 10/2023 Present
  • 09/2016 → 04/2017
    London Bay Homes
    Sarasota, FL
  • 01/2016 → 09/2016
    Century 21 Ocean
    Cocoa Beach, FL
  • 05/2017 → 05/2020
    Ascendia Real Estate
    Sarasota, FL
  • 05/2017 → 07/2018
    Halliday Financial, Llc
    Sarasota, FL
  • 07/2018 → 05/2020
    Sarasota, FL
  • 05/2020 → 06/2021
    Fidelity Brokerage Services
    Sarasota, FL
  • 07/2021 → 11/2021
    J.W. Cole Financial, Inc
    Tampa, FL
  • 07/2021 → 11/2021
    J.W. Cole Advisors, Inc
    Tampa, FL
  • 12/2021 → 05/2022
    Winston Salem, NC
  • 06/2022 → Present
    J.W. Cole Advisors, Inc.
    Tampa, FL
  • 06/2022 → Present
    J.W. Cole Financial, Inc.
    Tampa, FL
  • 10/2023 → Present
    Financial Planning By Design Llc
    Indian Harbour Beach, FL
Previous Registrations
Other Businesses

Penny Di Giovanna is the sole owner of Wise Penny Consulting LLC, located at 205 Mohawk Way, Indian Harbour Beach, FL 32937. Date affiliated is 2/14/2023. Wise Penny Consulting LLC is not investment related. Wise Penny Consulting LLC provides non-investment consulting services related to family governance, financial education, and family transitions including divorce. This activity accounts for approximately six (6) hours per month during trading hours.

Exams
CodeExamDate
S65 Uniform Investment Adviser Law Examination 2017-06-13
S63 Uniform Securities Agent State Law Examination 2014-10-14
  • S65 Uniform Investment Adviser Law Examination
    2017-06-13
  • S63 Uniform Securities Agent State Law Examination
    2014-10-14
Designations
Other Names
  • Penny Lee Arena
  • Penny Lee Evans

View on SEC IAPD

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